International B2B (Business to Business) Marketing

  • Created by Dae Ryun Chang
  • Course Duration 9h
  • Price USD$
  • User Rating 4.6
  • Platform Coursera
  • Course Link Explore Course
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

Unlock the secrets of B2B marketing with our comprehensive online course! Learn from industry experts, gain valuable skills, and explore cross-industry growth. Enroll now to boost your career!

Introduction: Unlock the World of International B2B Marketing

In today’s interconnected global economy, businesses are constantly seeking opportunities for growth and expansion. International Business to Business (B2B) marketing plays a pivotal role in fostering cross-industry innovation and facilitating trade between organizations. To excel in this dynamic landscape, professionals need to equip themselves with the right knowledge and skills. This article introduces an online course that delves into the nuances of B2B marketing, providing learners with a transformative learning experience. Let’s explore the course’s highlights and the benefits it offers.

Course Overview: Navigating the International B2B Marketing Course

The International B2B Marketing course is a comprehensive online program designed to empower learners with a profound understanding of B2B marketing principles and practices. Led by the esteemed instructor, Dae Ryun Chang, this course has garnered rave reviews from thousands of enrolled students. The course spans approximately 9 hours, allowing learners to progress at their own pace, making it an ideal choice for busy professionals.

Participants will embark on a journey through three well-structured modules, each focusing on distinct aspects of B2B marketing. From the very basics to advanced concepts, this course ensures learners develop a solid foundation in B2B marketing strategies.

What You’ll Gain: Elevating Your B2B Marketing Acumen

  • Differentiating B2B and B2C Marketing Strategies

The course commences by elucidating the fundamental differences between B2B and B2C marketing. While traditional marketing strategies often revolve around consumer-oriented approaches, B2B marketing entails unique dynamics and challenges. Learners will grasp the significance of tailor-made strategies for business clients and how to create compelling marketing campaigns that resonate with target organizations.

  • Inter-Organizational Perspective and Buying Center Decision Making

Understanding the decision-making process within buying centers is critical for effective B2B marketing. Participants will gain insight into the complex dynamics of business procurement, identifying key decision-makers and influencers. Armed with this knowledge, learners can develop strategies to engage and persuade multiple stakeholders within a company.

  • Cross Country & Cross Industry Innovation (CCCI) Approach

Cross-industry innovation is a powerful strategy that fuels business growth by exploring opportunities beyond traditional market boundaries. This course highlights how companies can expand globally by leveraging cross-country insights and venturing into new industries. Learners will grasp the potential of CCCI and learn to implement it to drive B2B marketing success.

  • Insights from B2B Industry Experts

The course goes beyond theory and provides invaluable insights from top B2B industry experts. Learners will have the opportunity to gain inspiration from real-world success stories and learn best practices directly from those who have excelled in B2B marketing. This unique perspective enables students to refine their strategies and stay ahead of the competition.

Who This Course is For: A Transformative Experience for Professionals

This course caters to a diverse audience, each with distinct aspirations and goals. Whether you are an established professional aiming to enhance your marketing prowess, an entrepreneur eager to expand your business into new markets, or a marketing enthusiast looking to specialize in B2B strategies, this course has something invaluable to offer.

Shareable Certificate and LinkedIn Profile Boost: Showcasing Your Achievements

Upon successfully completing the International B2B Marketing course, learners will be awarded a shareable certificate. This recognition showcases your dedication to continuous learning and commitment to professional growth. Additionally, you can proudly add this accomplishment to your LinkedIn profile, significantly boosting your online presence and attracting potential employers or business partners.

Quizzes and Assessments: Reinforcing Knowledge and Application

To ensure an enriching learning experience, the course incorporates quizzes and assessments at strategic points. These interactive elements help reinforce the concepts covered, test learners’ comprehension, and encourage active engagement. Embrace these evaluations as opportunities to solidify your understanding and apply your newfound knowledge in practical scenarios.

Building Subject-Matter Expertise: Empowering Your Marketing Journey

As the course progresses, learners will find themselves transformed into subject-matter experts in B2B marketing. Armed with in-depth insights and practical skills, you will be well-equipped to tackle real-world marketing challenges and drive exceptional results for your organization or clients. Harness this expertise to navigate the ever-evolving landscape of international B2B marketing with confidence and finesse.

Conclusion: Unleash Your Potential in International B2B Marketing

In conclusion, the International B2B Marketing course offers an unparalleled opportunity for professionals to master the art of B2B marketing on a global scale. With comprehensive modules, real-world insights, and a flexible learning environment, this course caters to diverse learners seeking to excel in the dynamic world of B2B marketing. Embrace this transformative journey and enroll today to unlock a world of possibilities for your career or business.


  1. Q: Is the International B2B Marketing course suitable for beginners?
    A: Absolutely! The course starts with the basics and gradually progresses to advanced concepts, making it accessible and beneficial for learners of all levels.
  2. Q: Can I complete the course at my own pace?
    A: Yes, the course offers a flexible schedule, allowing you to learn at your convenience and pace.
  3. Q: Will I receive a certificate upon course completion?
    A: Yes, upon successfully finishing the course, you will receive a shareable certificate as recognition of your achievement.
  4. Q: Are there any prerequisites for enrolling in the course?
    A: No, there are no specific prerequisites. Anyone with an interest in B2B marketing can enroll and benefit from the course.
  5. Q: How will insights from industry experts be shared in the course?
    A: The course includes interviews with top B2B industry experts, offering firsthand insights and best practices to learners.