Innovation: From Creativity to Entrepreneurship Specialization

  • Created by "E. Geoffrey Love "
  • Course Duration 3 months at 10 hours a week
  • Price USD$Free
  • User Rating 4.8
  • Platform Coursera
  • Course Link Explore Course
Innovate in a Connected World. Learn about frameworks to manage and innovate in uncertainty


In a fast-paced and interconnected world, the ability to innovate and embrace entrepreneurship has become essential for success in any industry. If you’ve ever dreamed of turning your creative ideas into thriving ventures, the “Innovation: From Creativity to Entrepreneurship Specialization” is the perfect course to unlock your full potential. Led by industry experts E. Geoffrey Love, Ravi Mehta, and Thomas E. Parkinson, this comprehensive online program will equip you with the skills and knowledge needed to thrive in uncertain business environments.

Course Overview

The “Innovation: From Creativity to Entrepreneurship Specialization” is a 7-course series designed to provide in-depth knowledge and hands-on experience in innovation and entrepreneurship. Each course is carefully crafted to guide learners through the innovation process, from recognizing and questioning assumptions to creating innovative value propositions and discovering new market positions. Whether you’re an aspiring entrepreneur or an established professional looking to lead with innovation, this specialization has something to offer for everyone.

What You’ll Gain

By enrolling in this specialization, you’ll gain a wealth of valuable skills that will set you apart in today’s competitive business landscape. Some of the key takeaways include:

  • Mastering innovation strategy and frameworks for technology-based firms.
  • Developing an entrepreneurial mindset to thrive in uncertain business environments.
  • Building creative problem-solving abilities to identify and seize opportunities.
  • Leading and collaborating effectively to foster a culture of innovation.
  • Creating and evaluating business models to achieve sustained competitive advantage.

Who This Course is For

The “Innovation: From Creativity to Entrepreneurship Specialization” caters to a diverse audience, including:

  • Aspiring entrepreneurs seeking to launch their ventures with a solid foundation.
  • Professionals in established firms aiming to become innovative leaders.
  • Individuals interested in enhancing their creativity and problem-solving skills.
  • Anyone eager to learn from industry and university experts.

Innovate in a Connected World

In today’s volatile and ambiguous world, the capacity to innovate is crucial for businesses and entrepreneurs alike. This specialization empowers learners to adapt and thrive amidst uncertainty by equipping them with practical innovation skills. From identifying opportunities to challenging assumptions, participants will gain a unique perspective on managing innovation effectively.

Specialization and Applied Learning Project

The “Innovation: From Creativity to Entrepreneurship Specialization” is a part of the esteemed Gies College of Business’ suite of online programs, which includes the iMBA and iMSM. This suite offers a holistic learning experience, and the applied learning project serves as the capstone of the specialization. It integrates all the concepts learned throughout the courses and challenges learners to analyze and develop business models for new enterprises, fostering critical thinking and decision-making skills.

Course 1: Strategic Innovation: Building and Sustaining Innovative Organizations

What you’ll learn

In this course, participants will explore fundamental strategy concepts and tools to manage technological innovations effectively. Understanding sources of technological change, leveraging technologies, and extracting value from them are key components. Learners will delve into technology strategy through real-life case studies, gaining insights from both established and entrepreneurial firms.

Skills you’ll gain

  • Acquiring fundamental strategy concepts for technology-based firms.
  • Applying theories and frameworks to formulate strategies for technological innovations.
  • Developing strategic thinking and decision-making abilities under uncertainty.
  • Enhancing skills in analytic research and preparing professional reports.
  • Managing diverse teams and resources efficiently.

Course 2: Strategic Innovation: Managing Innovation Initiatives

What you’ll learn

This course focuses on the challenges of implementing innovation within established firms and when disruptive technologies are involved. Learners will explore frameworks, tools, and concepts to address these challenges effectively. Topics include leadership of new product development teams, evaluation of innovation initiatives, and managing innovation across organizational boundaries.

Skills you’ll gain

  • Analyzing innovations and their impact on organizations.
  • Developing a research-informed perspective on innovation.
  • Utilizing frameworks, tools, and concepts for effective innovation management.

Course 3: Creativity Toolkit I: Changing Perspectives

What you’ll learn

Creativity is a skill that can be learned, and this course teaches learners how to foster their creativity efficiently. From identifying opportunities for innovation to clarifying the creative process, this course equips participants with concrete steps to change perspectives and see new possibilities. It also emphasizes the importance of fostering a supportive culture for creativity.

Skills you’ll gain

  • Identifying and generating opportunities for creativity and innovation.
  • Navigating through the creative process intentionally and confidently.
  • Fostering and sustaining creativity in oneself and others.

Course 4: Creativity Toolkit II: Creative Collaboration

What you’ll learn

Effective creativity requires collaboration with others, and this course helps learners become better creative collaborators. Participants will learn how to pitch their creative ideas effectively, evaluate others’ ideas, and create a supportive environment for creativity to thrive.

Skills you’ll gain

  • Designing pitches for innovative ideas to build excitement and clarity.
  • Evaluating the pitches of others to identify great new ideas.
  • Leading groups to foster effective collaboration for innovation.

Course 5: Entrepreneurship I: Laying the Foundation

What you’ll learn

This course explores the early stages of the entrepreneurial venture process, including growth and error in entrepreneurial settings, resource management, and the emergence of entrepreneurial opportunities. Learners will understand how business concepts underlie compelling entrepreneurial missions, guiding the evolution of a venture’s business model and strategic planning.

Skills you’ll gain

  • Developing a foundational understanding of the entrepreneurial process.
  • Exploring the relationship between growth and error in entrepreneurship.
  • Identifying and capitalizing on entrepreneurial opportunities.

Course 6: Entrepreneurship II: Preparing for Launch

What you’ll learn

Building on previous concepts, this course outlines strategies and tactics for forming, financing, and launching a new venture. Topics include building the initial management team, approaching first customers, creating financial projections, raising startup capital, and managing rapid growth.

Skills you’ll gain

  • Creating a plan to identify and approach the first customers.
  • Building financial projections for the new venture.
  • Understanding how to raise equity capital for the new venture.

Course 7: Innovation: From Creativity to Entrepreneurship Capstone

What you’ll learn

The capstone is the culmination of the specialization, integrating knowledge from all the courses. Learners will analyze a situation concerning a new enterprise, comparing the current business model against alternative models to identify potential opportunities and challenges.

Skills you’ll gain

  • Analyzing and developing business models for new enterprises.
  • Identifying potential opportunities and challenges.
  • Integrating knowledge and skills acquired throughout the specialization.


The “Innovation: From Creativity to Entrepreneurship Specialization” offers a transformative learning experience for aspiring and practicing entrepreneurs alike. Embrace the power of innovation, unlock your creative potential, and take the first step towards a successful entrepreneurial journey. Enroll today and discover a world of possibilities.


  1. Q: Is this course suitable for beginners with no prior experience? A: Absolutely! This specialization is designed for learners at the beginner level, and no previous experience is required.
  2. Q: Can I complete the courses at my own pace? A: Yes, the courses offer a flexible schedule, allowing you to learn at your own pace and balance other commitments.
  3. Q: Will I receive a certificate upon completion? A: Yes, upon completing the specialization, you will earn a career certificate from the prestigious University of Illinois at Urbana-Champaign.
  4. Q: Are financial aid options available for the courses? A: Yes, financial aid is available for eligible learners who seek assistance with course fees.
  5. Q: Can the skills acquired in this specialization be applied in any industry? A: Absolutely! The skills gained in innovation and entrepreneurship are highly versatile and applicable across various industries.

Don’t miss out on this exciting opportunity to unleash your creative potential and become an innovative leader in an interconnected world. Enroll now and embark on a journey of transformation and growth.