The Strategy of Content Marketing

  • Created by Sonia Simone
  • Course Duration 20 hours
  • Price USD$Free
  • User Rating 4.5
  • Platform Coursera
  • Course Link Explore Course
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Are you looking to excel in the world of content marketing and unleash your potential as a successful content marketer? Look no further! The Strategy of Content Marketing course, brought to you by Copyblogger and UC Davis Continuing and Professional Education, offers a golden opportunity to learn the core strategies to acquire and retain customers profitably.

Course Overview

The Strategy of Content Marketing course is designed to provide you with a comprehensive understanding of content marketing and equip you with the skills to develop, organize, and implement a successful content marketing strategy. With a focus on analyzing and measuring content effectiveness, writing compelling copy, and building your professional brand and authority, this course covers all aspects of content marketing that matter.

What You’ll Gain

By enrolling in this course, you’ll unlock the secrets of content marketing, enabling you to connect with your target audience on a deeper level. You’ll learn the art of crafting content that resonates with readers, compels action, and builds lasting relationships. As an intermediate-level course, it offers approximately 20 hours of content, available 100% online, with flexible deadlines tailored to your schedule.

Who This Course is For

The Strategy of Content Marketing course is ideal for aspiring content marketers, entrepreneurs, bloggers, and anyone seeking to leverage the power of content to grow their brand. Whether you’re a marketing professional looking to upgrade your skills or a business owner aiming to boost online presence, this course is tailored to meet your needs.

The Content Marketing Ecosystem

To embark on your content marketing journey, it’s essential to understand the content marketing ecosystem. This module provides a clear definition of content marketing and why it holds immense importance in today’s market. You’ll explore the purpose and effectiveness of content, how your professional brand impacts your company’s content marketing strategy, and the significance of maintaining a content calendar. Plus, you’ll learn valuable tips for building your professional brand and utilizing it effectively.

The Strategic Context (The 7A Framework)

The 7A Framework serves as a strategic guide to create content that works wonders. This module delves into the framework, emphasizing agility and authenticity as its foundational pillars. You’ll discover how to capture your audience’s attention with captivating headlines and prompt action using the 1, 2, 3, 4, 5 formula. Additionally, you’ll explore the critical relationship between authority and audience and learn to write confidently with authority.

Mapping the Journey: Crafting a Content Marketing Strategy

Crafting a content marketing strategy that resonates with your audience requires understanding their journey. In this module, you’ll learn to create audience/buyer personas and delve into empathy and experience maps. These essential elements help craft irresistible content that deeply connects with your readers.

The Strategic Types of Content

An effective content marketing program relies on four types of strategic content: attraction, affinity, action, and authority. This module explores each type in detail, equipping you with the knowledge to create content that captures attention, builds relationships, and drives action. By combining these elements, you’ll master the art of crafting effective content pieces.

Managing Your Content

As you progress in your content marketing journey, managing your content ethically becomes crucial. This module emphasizes the role of ethics in successful organizations and guides you in establishing ethical and professional guidelines for your content marketing endeavors. Additionally, you’ll gain insights into content marketing metrics and explore new media and platforms for your content.

Unlock your content marketing potential today! Enroll in the Strategy of Content Marketing course and gain the expertise to thrive in the ever-evolving digital landscape.

Frequently Asked Questions

  1. Is this course suitable for beginners? Absolutely! While the course is at an intermediate level, beginners can grasp the concepts easily, thanks to the engaging and supportive learning environment.
  2. Will I receive a certificate upon completion? Yes, upon successful completion, you’ll receive a shareable certificate to showcase your newfound expertise.
  3. Is financial aid available for the course? Yes, financial aid is available to eligible learners. We believe that knowledge should be accessible to all passionate learners.
  4. How much time do I need to dedicate to the course each week? The course offers flexible deadlines, allowing you to create a personalized learning schedule. On average, approximately 4-5 hours per week are recommended for successful completion.
  5. Can I access the course materials on my mobile device? Absolutely! The course materials are accessible on any device, making it convenient for you to learn on the go.

Don’t miss this opportunity to hone your content marketing skills and create a lasting impact in the digital world. Enroll in the Strategy of Content Marketing course today and take your content marketing journey to new heights!