Strategic Self-Marketing and Personal Branding

  • Created by Dr. Valeri Chukhlomin, Dr. Michele Forte, Dr. John M. Beckem II, Amy Giaculli
  • Course Duration 11 hours
  • Price USD$Free
  • User Rating 4.4
  • Platform Coursera
  • Course Link Explore Course
In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market

Are you looking to elevate your career to new heights? Do you want to stand out from the competition and create a lasting impression on employers and peers? If so, then it’s time to unlock your potential with the transformative course on Strategic Self-Marketing and Personal Branding. In this article, we’ll delve into the core elements of this course, the skills you’ll gain, and how it can benefit your professional journey.


In today’s competitive job market, having exceptional skills alone might not be enough to ensure career success. Strategic self-marketing and personal branding are the key ingredients to differentiate yourself and leave a lasting impact on potential employers. This comprehensive online course offers a step-by-step guide to mastering the art of self-marketing and building a compelling personal brand.

Course Overview

The course, part of the Career Self-Management Training and Certification Specialization, is designed to provide you with a holistic understanding of self-marketing strategies and personal branding techniques. Led by esteemed instructors Dr. Valeri Chukhlomin, Dr. Michele Forte, and Dr. John M. Beckem II, this course promises to equip you with the tools to excel in today’s dynamic job market.

What You’ll Gain

By the end of this course, you’ll have gained invaluable insights and skills that are crucial for thriving in the modern job landscape. Here’s what you can expect to achieve:

  • Understand the concept of marketing your professional self and its significance in career self-management strategies.
  • Develop an effective strategic self-marketing plan tailored to the skills-based job market.
  • Articulate your job-related skills and personal capabilities convincingly to prospective employers.
  • Create a strong professional brand and image, managing reputation and impression strategies effectively.
  • Implement self-promotion and personal branding strategies to advance your professional growth.
  • Build a robust self-coaching and self-monitoring system for continuous progress and adaptation.
  • Showcase your skill mastery and proficiency through compelling digital artifact presentations.
  • Utilize peer feedback effectively to enhance your self-marketing and branding efforts.

Who This Course is For

This course is an excellent choice for individuals seeking to differentiate themselves professionally. Whether you’re a recent graduate entering the job market or an experienced professional looking to enhance your career prospects, this course has something valuable to offer for everyone. No previous experience is necessary, making it accessible to all.

Now, let’s explore the course in detail, broken down into weekly modules:

Week 1: Strengthening Your Career Brand

In this introductory module, you’ll be guided through the process of developing and strengthening the emotional component of your career brand. Amy Giaculli and Val Chukhlomin will help you understand strategic marketing models and techniques for designing and enhancing your professional image. You’ll also learn how to develop an effective tool called “The Showcaser” for gathering and organizing artifacts showcasing your mastery in critical tasks. Additionally, you’ll create a realistic brand management metric, “The Career Brand Equity Builder,” and learn to use it for self-marketing and personal branding.

Week 2: Strategic Self-Marketing Planning

Led by John Beckem, Week 2 focuses on implementing marketing communication strategies for self-marketing. You’ll delve into advertising, promotion, public relations, and direct marketing to create your own strategic self-marketing plan. By utilizing digital artifacts, you’ll demonstrate your proficiency in soft skills required for your chosen career. This week will equip you with the ability to showcase your expertise effectively to prospective employers and other interested parties.

Week 3: Personal Branding Strategies

Under the guidance of Michele Forte, Week 3 delves deeper into personal branding. You’ll develop an effective and unique personal brand while devising strategies for strategic personal branding. Understanding the impact of professional image on career branding, you’ll also learn reputation management and impression strategies. Crafting compelling personal branding statements and leveraging social networking for career branding are additional skills you’ll gain.

Week 4: Course Review and Conclusion

In this final week, Amy Giaculli and Val Chukhlomin summarize the key learnings from the entire course and specialization. You’ll have the opportunity to take the end-of-the-course survey and final quiz, consolidating your knowledge and skills acquired throughout the course.

FAQs (Frequently Asked Questions)

1. Is this course suitable for beginners with no prior experience?

Absolutely! This course is designed to be accessible to learners of all levels. No previous experience is necessary, making it perfect for individuals new to self-marketing and personal branding.

2. What sets this course apart from others?

This course stands out for its comprehensive approach to strategic self-marketing and personal branding. Led by industry experts, it provides hands-on projects and real-world scenarios, ensuring practical application of the concepts taught.

3. Can I take this course at my own pace?

Yes, you can! The course offers a flexible schedule, allowing you to learn at your own pace and fit the modules into your busy life.

4. Will I receive a certificate upon completion?

Yes, upon successful completion, you’ll earn a shareable career certificate, adding value to your professional profile.

5. How can I access financial aid for the course?

Financial aid is available for eligible learners. You can find more information on the course website regarding financial assistance options.

In conclusion, the Strategic Self-Marketing and Personal Branding course is your gateway to a successful and fulfilling career. Don’t miss this opportunity to stand out from the crowd, establish a powerful personal brand, and embark on a journey of professional growth. Enroll today and take the first step towards a brighter future!