Write Yourself Into Public – Personal Branding For People Who Squirm At “Personal Branding”

The point is this: words are my life and this course will open your life to new ways of being and of expressing.

If you’ve got a lot going on in your head and want to express your thoughts authentically, but the idea of “personal branding” makes you cringe, then let the power of words guide you. Welcome to “Write Yourself Into Public” – a transformational online course designed to help you unleash your genuine voice, crafted by an Australian wordsmith thriving in the heart of New York City.


In this digital age, personal branding is a buzzword that often conjures images of relentless self-promotion. But fear not, because this course offers an alternative approach to connect with your audience genuinely. The instructor, with an impressive background in setting up Australia’s first full-color hip-hop magazine and working with renowned names globally, knows the magic of words. Through the “Write Yourself Into Public” course, they share their wisdom to help you find your voice and embrace your unique identity.

Course Overview

“Write Yourself Into Public” is centered around four F’s:

1. Frame of Mind: What’s the frame of mind necessary to put your voices into public?

Before embarking on your journey to self-expression, it’s crucial to cultivate the right mindset. This section dives into the psychology of writing and lays the foundation for your creative growth.

2. Framework: The A.D.E.P.T. A.F. Framework – Part 1 & Part 2

Discover the A.D.E.P.T. A.F. framework – an ingenious strategy to breathe life into your writing. Part 1 and Part 2 of this section unfold the secrets of creating compelling content that resonates with your audience.

3. Effort: It’s Time To Write – Finding Your Workflow

Transforming thoughts into words requires effort and dedication. Here, you’ll learn practical tips to establish a writing workflow that fits your lifestyle, allowing your creativity to flow effortlessly.

4. Frame It: Go Publish

Writing is not just about the process; it’s about sharing your stories with the world. Learn how to frame your content effectively and publish it confidently to reach a wider audience.

What You’ll Gain

By enrolling in “Write Yourself Into Public,” you’ll acquire invaluable skills, including:

  • Unlocking the power of your authentic voice
  • Crafting engaging stories with the A.D.E.P.T. A.F. framework
  • Developing a writing habit that sticks
  • Creating a compelling personal brand without feeling self-promotional
  • Building confidence to share your work with the world

Who This Course is For

This course is tailor-made for individuals who:

  • Desire to express their thoughts authentically
  • Seek guidance in crafting engaging and impactful content
  • Want to overcome the fear of personal branding and self-promotion
  • Strive to make a positive impact through their writing
  • Are eager to develop a consistent writing habit and grow as writers

The Writer’s Trajectory

Before diving into the course material, the instructor shares their personal trajectory as a writer. Their journey from Australia to New York City and their impressive portfolio of written works will inspire you to embark on your writing adventure.

How Writing Changed My Life

Words have the power to transform lives, and the instructor’s story is a testament to that. They recount how writing became an integral part of their life, shaping their career and helping them navigate through challenges.

7 Ways Writing Can Change Your Life

Writing isn’t just a mundane activity; it’s a life-changing practice. Explore seven incredible ways in which writing can bring meaningful changes to your life and unlock your true potential.

The Writer’s Frame Of Mind

Discover the mindset that paves the way for impactful writing. This section delves into the psychology of writers and offers insights to help you develop the right frame of mind to express yourself freely.

The A.D.E.P.T. A.F. Framework – Part 1

Unravel the first part of the A.D.E.P.T. A.F. framework, which equips you with a strategic approach to storytelling. Master the art of connecting with your audience on a deeper level.

The A.D.E.P.T. A.F. Framework – Part 2

Continuing from Part 1, Part 2 of the A.D.E.P.T. A.F. framework focuses on advanced techniques to refine your storytelling skills. Elevate your content creation game and leave a lasting impact on your readers.

Effort – It’s Time To Write

Words are born from effort, and this section encourages you to take action. Embrace the writing process and discover how to overcome common obstacles that hinder creativity.

Story Structure – Example 1, What Strategists Want

Dive into a practical example of crafting a compelling story. Learn how to tailor your content to meet the needs of your audience and resonate with your target readers.

Story Structure – Example 2, Burnout

Explore a real-life story of overcoming burnout through powerful writing. Learn how to harness the emotional aspects of storytelling to connect with your readers on a deeper level.

Story Structure – Example 3, I’m Creative But Am I Strategic?

Discover the balance between creativity and strategy in storytelling. This section highlights how to captivate your audience while staying true to your message.

Effort – Finding Your Workflow

Writing consistently requires finding the perfect workflow for you. Learn how to manage your time, stay organized, and create a writing routine that fits your lifestyle.

The Content Pyramid

Uncover the content pyramid – a versatile approach to creating diverse and engaging content. Elevate your writing skills by incorporating various formats that appeal to different audience segments.

Frame It – Go Publish

Congratulations! You’ve created your masterpiece, and now it’s time to share it with the world. This section provides practical tips on framing your content and confidently taking it public.


Congratulations on completing the “Write Yourself Into Public” course! You’ve unlocked the power of your authentic voice and acquired valuable skills in personal branding through writing. Embrace your journey as a writer and let your words shape your future.


1. Is this course suitable for beginners?

Absolutely! Whether you’re a seasoned writer or just starting, this course caters to all skill levels. The A.D.E.P.T. A.F. framework and practical tips will empower you on your writing journey.

2. Can I access the course materials anytime?

Yes, once enrolled, you’ll have lifetime access to the course materials, allowing you to learn at your own pace.

3. Will this course teach self-promotion techniques?

Not at all. This course emphasizes authentic self-expression without resorting to aggressive self-promotion.

4. Are there any prerequisites for the course?

No prerequisites are needed. All you need is an eagerness to explore your writing potential and express yourself genuinely.

5. Can I get feedback on my writing during the course?

While the course doesn’t offer personalized feedback, the instructor’s guidance and resources will help you improve your writing skills significantly.

Enroll in “Write Yourself Into Public” today and unlock your true writing potential! Express yourself authentically and make a lasting impact with your words.