This class is designed for anyone who wants to be guided step by step through the process of pitching.
Unlock the secrets of successful pitching and propel your creative business to new heights with the expert guidance of Joy Cho.
Welcome to the exciting world of creative business pitching! In this comprehensive online course, you will discover the transformative power of pitching and how it can open doors to dream clients and lucrative collaborations. Led by the renowned designer and content creator, Joy Cho, you’ll embark on a journey that will help you conquer self-doubt and craft compelling pitches that leave a lasting impact.
In this course, Joy Cho shares her blueprint for creating memorable pitches that have helped her collaborate with leading brands like Target, Keds, and Calpak. With over 15 years of experience, Joy has amassed a staggering 15 million followers on Pinterest, making her the most popular Pinterest creator ever. Now, she’s eager to share her insights and strategies to help you achieve your creative pursuits.
What You’ll Gain
Through Joy’s creative direction, you’ll learn to overcome self-doubt and fear surrounding your business, enabling you to focus on what makes you and your work truly special. You’ll identify brands and opportunities that align with your values and goals, and craft clever and clear content for your pitch. By the end of this course, you’ll have a polished physical and digital pitch and a mental toolbox equipped with everything you need to attract your dream collaborations.
Who This Course is For
This course is designed for anyone looking to be guided step by step through the process of pitching. Whether you’re starting a side hustle, seeking press coverage, or aiming to place your product on store shelves, Joy’s expert guidance will empower you to achieve your goals. You don’t need prior business experience to take this class; the skills you learn here will help you make connections in almost any field.
Why Pitching Works
Pitching is not just about presenting your ideas; it’s about showcasing your passion and building authentic connections with potential clients and collaborators. A well-crafted pitch has the power to stand out from the crowd, grab attention, and leave a lasting impression. It’s a chance to demonstrate your unique value and show others why they should invest in your creative endeavors.
Kick Self Doubt, Chase Joy
At the beginning of her creative career, Joy Cho faced uncertainty and self-doubt. However, by embracing the art of pitching, she transformed her career and realized her dreams. In this section, Joy will share her personal journey and inspire you to break free from self-imposed limitations, empowering you to chase joy and success in your creative pursuits.
Know Who You Are
Before you start crafting your pitch, it’s essential to have a clear understanding of your brand identity and what sets you apart from others. Joy will guide you through soul-searching exercises to uncover your unique strengths, values, and creative vision. By knowing who you are, you’ll be able to communicate your story and passion effectively.
Research Your Dream Clients
Targeting the right clients is key to a successful pitch. In this module, Joy will teach you effective research techniques to identify brands and potential collaborators that align with your creative vision. By focusing on brands that resonate with your values, you’ll be able to create tailored pitches that establish genuine connections and foster long-lasting partnerships.
Develop Content For Your Pitch
Compelling content is the heart of any successful pitch. Joy will walk you through the process of crafting persuasive messages that engage and resonate with your target audience. From outlining your pitch’s structure to incorporating storytelling techniques, you’ll learn how to create an irresistible narrative that captivates your prospects.
Design a Digital Pitch
In today’s digital age, a well-designed digital pitch can make all the difference. Joy will share her expert insights on creating visually appealing and impactful digital pitches using design programs like Adobe InDesign or Canva. You’ll learn how to infuse your brand personality into your pitch, making it memorable and distinctive.
Design a Physical Pitch
While digital pitches are essential, there’s a unique charm in physical pitches that can leave a lasting impression. Joy will guide you through designing eye-catching physical pitches that complement your digital efforts. From selecting high-quality materials to adding personal touches, you’ll create a tactile experience that sets your pitch apart.
Send Your Pitch Out
Sending out your pitch can be both exhilarating and nerve-wracking. In this module, Joy will share tips on how to approach potential clients, what to include in your pitch package, and how to follow up effectively. You’ll gain the confidence to present yourself and your ideas with professionalism and finesse.
Create a Fanciful Follow Up
Follow-ups are an essential part of the pitching process. Joy will reveal how to create fanciful follow-ups that keep your brand fresh in the minds of potential clients. You’ll learn how to stay top-of-mind without being pushy, increasing the chances of converting your pitch into a fruitful collaboration.
As you near the end of this course, take a moment to reflect on your journey. Embrace the newfound knowledge and skills you’ve acquired, and remember that every successful pitch starts with a spark of creativity and genuine passion. Armed with your finished physical and digital pitch, along with Joy’s expert guidance, you’re now ready to embark on an exciting path to creative success.
- Q: Do I need prior business experience to take this course? A: Not at all! This course is designed to cater to aspiring creatives from all backgrounds and expertise levels.
- Q: What design software do I need for the digital pitch? A: You’ll need access to design programs like Adobe InDesign or Canva to create your visually stunning digital pitch.
- Q: Is there a specific number of pitches I should create? A: Quality matters more than quantity. Creating thirty personalized pitches will be more impactful than one hundred generic ones.
- Q: Can I apply the pitching skills to fields other than creative businesses? A: Absolutely! The skills you’ll learn in this course are transferable and can be applied to various industries and fields.
- Q: How long will I have access to the course materials? A: Once enrolled, you’ll have lifetime access to the course content, allowing you to revisit and reinforce your pitching knowledge whenever you need it.
Don’t miss this opportunity to transform your creative business through the art of pitching. Enroll in Joy Cho’s course today and pave the way to a future filled with exciting collaborations and boundless success!
Hands-on Class Project: Share a photo of your pitching progress! Whether it’s a workbook filled with new ideas or your finished pitch, we want to see it all. Remember, every step of the pitch-making process is an opportunity to infuse your creativity and goals into your work.