Start the UX Design Process: Empathize, Define, and Ideate

  • Created by Google Career Certificates
  • Course Duration 28 hours
  • Price USD$
  • User Rating 4.8
  • Platform Coursera
  • Course Link Explore Course
Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design

Discover the secrets of UX Design in this comprehensive online course. Empathize with users, define their needs, and ideate solutions. Enroll now to start your journey towards a rewarding career in UX design!


Welcome to the World of UX Design! In today’s digital landscape, User Experience (UX) has become an integral part of building successful products and services. Understanding user needs, pain points, and aspirations has never been more critical. This article aims to introduce you to an online course that will equip you with the essential skills to excel in the UX Design industry. Get ready to embark on a journey of creativity, empathy, and innovation.

Course Overview

“Start the UX Design Process: Empathize, Define, and Ideate” is a comprehensive online course designed to give you a solid foundation in UX Design. The course is part of the esteemed Google UX Design Professional Certificate, ensuring you learn from industry experts. With no previous experience required, this beginner-level course provides 28 hours of flexible learning, allowing you to progress at your own pace.

Your instructor for this course is Google Career Certificates, an experienced team of UX designers and researchers from Google. They will guide you through hands-on activities simulating real-world UX design scenarios, preparing you for exciting challenges in the industry.

What You’ll Gain

In this course, you’ll gain invaluable insights into the UX design process. You will learn to empathize with users, understand their needs and pain points, and develop problem statements to address their requirements effectively. The power of ideation will be at your fingertips as you generate creative solutions to improve user experiences. Additionally, you’ll master the art of conducting competitive audits, allowing you to stay ahead of the competition and deliver top-notch UX design solutions.

Who This Course is For

Whether you are an aspiring UX designer, a professional looking to switch careers, or an entrepreneur seeking to enhance your product’s user experience, this course is tailored for you. The content is carefully crafted to cater to beginners and individuals with no prior UX design experience. So, if you have a passion for understanding users and creating user-centric products, this course is your gateway to success in the UX design industry.

Getting Started: The Empathy Phase

Empathy is the foundation of UX design. Understanding your users’ emotions, behaviors, and needs will empower you to create meaningful experiences. This phase will introduce you to various techniques for empathizing with users, such as conducting interviews, surveys, and observation sessions. You will also learn how to create empathy maps and user personas, which will be valuable tools for grasping user needs and pain points.

Defining User Needs: Problem Statements and Beyond

With empathy as your guiding light, the next step is to define user needs effectively. Crafting problem statements will enable you to articulate user requirements concisely. You will dive deeper into user journeys, mapping their interactions and experiences with your product or service. This phase will equip you with essential tools and strategies to define user needs with precision and clarity.

Ideation: Generating Creative Solutions

Now that you have a profound understanding of user needs, it’s time to unleash your creativity. In this phase, you will explore various brainstorming techniques to generate a plethora of ideas. Unconventional thinking and creativity are encouraged as you envision innovative solutions to meet user needs. You will also learn to evaluate and prioritize ideas based on feasibility, impact, and user value.

Building a Strong Foundation: Conducting Competitive Audits

In the ever-evolving world of UX design, staying ahead of the competition is crucial. Conducting competitive audits allows you to analyze your competitors’ user experiences and identify gaps and opportunities. Leveraging these insights will help you create products that stand out in the market and meet users’ expectations.


Congratulations! You’ve completed the “Start the UX Design Process: Empathize, Define, and Ideate” course. Armed with empathy, problem-solving skills, and a creative mindset, you are now ready to embark on an exciting journey in UX design. Don’t miss this opportunity to master the art of crafting exceptional user experiences. Enroll in the course today and take the first step towards a fulfilling career in UX design.


  • Q: Is this course suitable for absolute beginners with no UX design experience?
    A: Yes, absolutely! This course is designed to cater to beginners and requires no previous UX design experience.
  • Q: Will I receive a certificate upon course completion?
    A: Yes, upon successful completion, you will earn a shareable career certificate from Google.
  • Q: Can I learn at my own pace, or are there specific deadlines?
    A: The course offers a flexible schedule, allowing you to learn at your own pace without any strict deadlines.
  • Q: What sets this course apart from other UX design courses?
    A: This course is part of the Google UX Design Professional Certificate, ensuring top-notch instruction from industry experts and hands-on projects.
  • Q: Are there any prerequisites for enrolling in this course?
    A: No previous experience is necessary to enroll in this course. Just bring your passion for UX design, and you’re good to go!