Search Engine Optimization (SEO) Specialization

  • Created by Eric Enge
  • Course Duration 3 months at 10 hours a week
  • Price USD$
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
Become an SEO Expert. Master search engine optimization tools and strategies

Unlock the power of SEO with our specialized online course! Learn from industry experts, optimize for search engines, and boost your digital marketing career. Enroll now to enhance your skills and gain a competitive edge.

Course Overview

The SEO Specialization is a 5-course series that offers an in-depth exploration of the world of SEO. With a 4.7 rating and over 10,000 reviews, this course is highly regarded for its beginner-friendly approach and hands-on learning experience. Led by the accomplished instructor Eric Enge, you’ll receive top-notch guidance to navigate the intricacies of SEO.

What You’ll Gain

Embarking on this journey will not only expand your knowledge but also empower you with practical skills that are highly sought after in the digital marketing landscape. Throughout the course, you’ll:

  • Conduct competitive analysis on webpages to gain insights into effective strategies.
  • Develop a robust approach for fostering successful client relationships and enhancing collaboration.
  • Craft influencer relationships, analyze data to gauge content performance, and harness the power of sharing.
  • Create comprehensive reports of your findings and recommendations for SEO, ensuring you can provide tangible value to your clients.

Who This Course is For

This course is perfect for beginners eager to dive into the world of SEO and digital marketing. Whether you’re a budding content creator, a small business owner looking to enhance your online visibility, or a marketing enthusiast, this course will equip you with the skills you need to succeed. With just 3 months of commitment at 10 hours a week, you can progress through the material at your own pace.

Understanding SEO Essentials

Before delving into the specifics, it’s essential to grasp the fundamentals of SEO. At the heart of SEO lies the understanding of search engine algorithms, particularly Google’s. In this section, you’ll gain insights into how these algorithms work and what factors influence your website’s ranking.

Building a Strong Foundation in On-Page Optimization

On-page optimization is the cornerstone of effective SEO. From optimizing your content for target keywords to ensuring proper meta tags and headers, this section will guide you through the step-by-step process of optimizing your website’s individual pages for better search engine visibility.

Unlocking Off-Page Optimization Strategies

While on-page optimization focuses on your website’s content, off-page optimization takes your digital presence beyond your own platform. Explore strategies to build high-quality backlinks, engage with relevant online communities, and enhance your website’s authority and credibility.

Aligning SEO with Business Strategies

A successful SEO strategy isn’t just about improving rankingsā€”it’s about aligning these efforts with overarching business goals. Learn how to tailor your SEO approach to suit local and international audiences, conduct website audits that pinpoint areas for improvement, and integrate SEO seamlessly into your business’s overall strategy.


In the ever-evolving digital landscape, mastering SEO is a skill that can set you apart. With the Search Engine Optimization (SEO) Specialization, you’ll not only gain insights into search engine algorithms but also build practical skills that can transform your digital marketing career. Don’t miss the chance to enhance your expertise and stay ahead in the competitive world of online content development.


Q1: Is any prior experience required for this course?
No prior experience is necessary. This course is tailored for beginners looking to enter the world of SEO.

Q2: How long will it take to complete the specialization?
With 3 months at 10 hours a week, you can complete the course series at your own pace.

Q3: Will I receive a certificate upon completion?
Yes, you’ll earn a shareable certificate that you can add to your LinkedIn profile, showcasing your newfound expertise.

Q4: Are subtitles available for the course content?
Yes, the course offers subtitles in English and Arabic.

Q5: What sets this course apart from others?
Our course series is designed by industry experts and offers a hands-on approach to SEO. You’ll not only learn the theory but also gain practical skills to excel in digital marketing.

Don’t miss the chance to unlock the secrets of SEO success. Enroll in the Search Engine Optimization (SEO) Specialization today and take the first step towards a rewarding digital marketing career!