Use Mailchimp to Build an E-mail Marketing Campaign

  • Created by Stacey Shanklin-Langford
  • Course Duration 2 hours
  • Price USD$
  • User Rating 4.5
  • Platform Coursera
  • Course Link Explore Course
By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.

Learn to create effective email marketing campaigns using Mailchimp in our guided online course. Gain hands-on experience and practical skills for business success. Enroll now!


Welcome to a transformative journey in the world of email marketing! In this article, we’ll delve into the exciting opportunity to enhance your marketing prowess through our comprehensive online course focused on utilizing Mailchimp for creating engaging email marketing campaigns.

Course Overview

Our guided project is designed to provide you with hands-on experience, enabling you to learn, practice, and apply job-ready skills under the expert guidance of Stacey Shanklin-Langford. In just 2 hours, you’ll unlock the potential of email marketing through a series of interactive lessons and practical exercises. This beginner-level course requires no prior downloads or installations and can be accessed at your own pace, making it a convenient learning experience.

What You’ll Gain

By enrolling in our course, you’ll harness the power of Mailchimp to its fullest. You’ll learn how to efficiently use the platform’s features, design tools, and strategies to create impactful email marketing campaigns that resonate with your target audience. The skills you’ll acquire extend beyond technical proficiency; you’ll master the art of crafting compelling emails that drive engagement and conversions.

Who This Course is For

This course is tailor-made for anyone seeking to enhance their digital marketing skills, whether you’re an aspiring marketer, a small business owner, or a freelancer looking to add value to your client services. No matter your background, if you’re ready to explore the world of email marketing and elevate your marketing game, this course is your stepping stone to success.

The Power of Email Marketing

Before we dive into the practical aspects, let’s briefly explore the significance of email marketing. In a world filled with various digital channels, email remains a steadfast and effective way to connect with your audience. It provides a personalized touch, delivering targeted messages directly to your subscribers’ inboxes. With our course, you’ll tap into this potential and learn to create emails that stand out amidst the digital noise.

Hands-On Learning with Mailchimp

Our course takes a hands-on approach, ensuring you not only grasp the theoretical concepts but also gain practical skills through real-world exercises. You’ll navigate Mailchimp’s user-friendly interface, create captivating email templates, and learn to customize them to suit your brand identity. With step-by-step guidance, you’ll go from novice to proficient email marketer in no time.

Expert Instructor for Your Success

Stacey Shanklin-Langford, our esteemed instructor, brings a wealth of experience to the table. With a background in digital marketing and a track record of successful campaigns, Stacey is dedicated to sharing her expertise with you. You’ll benefit from her insights, tips, and industry best practices, ensuring your journey through the course is engaging and rewarding.

Enroll Today and Transform Your Marketing Efforts

Are you ready to unlock the potential of email marketing? Enroll today and embark on a journey of skill-building that will reshape your marketing strategies. Whether you’re looking to boost your business, enhance your career prospects, or simply acquire a valuable skill, this course is your gateway to success. Join thousands of other motivated learners and pave your way to becoming an email marketing maestro.

FAQs About the Course

Q: Is any prior experience required to enroll in this course?
No, this course is designed for beginners and requires no previous experience in email marketing or using Mailchimp.

Q: Can I complete the course on a mobile device?
Unfortunately, the course is only available on desktop due to its interactive nature and the need for a larger screen.

Q: How long do I have access to the course materials?
Once you enroll, you’ll have unlimited access to the course materials, allowing you to learn at your own pace.

Q: Will I receive a certificate upon completing the course?
Yes, upon successfully completing the course, you’ll receive a certificate of achievement to showcase your newfound skills.

Q: Can I interact with the instructor and fellow learners during the course?
While the course is designed for self-paced learning, you’ll have the opportunity to join a dedicated community forum to interact with both the instructor and fellow learners, sharing insights and seeking guidance.