Google Digital Marketing & E-commerce Professional Certificate

  • Created by Google Career Certificates
  • Course Duration 6 months at 10 hours a week
  • Price USD$
  • User Rating 4.8
  • Platform Coursera
  • Course Link Explore Course
"This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required. "

Unlock a thriving digital career with the Google Digital Marketing & E-commerce Professional Certificate. Gain in-demand skills, earn a recognized Google certificate, and step into the world of digital marketing. Enroll now for a brighter future!

Course Overview


The digital landscape is rapidly evolving, and businesses are actively seeking professionals who can harness the power of digital marketing and e-commerce to drive growth. Google’s Professional Certificate is a comprehensive program designed to equip you with the skills and knowledge required for success in this dynamic field. Whether you’re a beginner or someone with some experience, this course will empower you to excel in the realm of digital marketing.

Course Overview

The Google Digital Marketing & E-commerce Professional Certificate is a 6-month journey that requires just 10 hours a week. With a flexible schedule and the opportunity to learn at your own pace, you can balance your learning journey with your other commitments. The course is structured to prepare you for a career in digital marketing, even if you have no prior degree or experience in the field.

What You’ll Gain

In this course, you’ll unlock a treasure trove of skills that are highly sought-after by employers in the digital realm. You’ll delve into the fundamentals of digital marketing and e-commerce, learning how to effectively attract and engage customers through various digital channels like search engines and email marketing. With a focus on analytics, you’ll be able to measure marketing performance and derive valuable insights to drive decision-making.

Who This Course is For

The Google Digital Marketing & E-commerce Professional Certificate is tailor-made for individuals who aspire to make a mark in the digital marketing industry. Whether you’re a recent graduate, a career changer, or someone seeking to upskill, this course offers a comprehensive learning experience that bridges the gap between your current knowledge and the skills required for a successful career in digital marketing and e-commerce.

What’s Inside the Course

Prepare for a Career in Digital Marketing

Imagine receiving professional-level training from none other than Google itself! With this certificate program, you’ll be positioned to demonstrate your proficiency through portfolio-ready projects. Upon completion, you’ll earn an employer-recognized certificate directly from Google, making you stand out to potential employers.

In-Demand Skills for Real-World Success

The digital marketing and e-commerce landscape demands expertise in various tools and platforms. Throughout this program, you’ll dive into platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. These are not just abstract concepts but tools that you’ll learn to wield effectively, giving you a competitive edge in the job market.

A Career Path Paved with Success

This program opens the door to a new career in high-growth fields like digital marketing and e-commerce. In a world where digital commerce is taking center stage, businesses are actively seeking professionals who can navigate this terrain. With over 213,000 open jobs in the field and a median entry-level salary of $59,000, the opportunities are abundant for those who possess the skills imparted by this course.

Applied Learning for Practical Mastery

Master Real-World Scenarios

The program is not just about theoretical knowledge—it’s about applying that knowledge to real-world scenarios. With over 190 hours of instruction and practice-based assessments, you’ll gain practical experience in digital marketing and e-commerce. These assessments simulate the challenges you’ll face in the workplace, ensuring that you’re well-prepared for success.

Developing Strategies and Building Loyalty

From developing digital marketing and e-commerce strategies to analyzing online performance and building customer loyalty, this program covers it all. You’ll learn how to attract and engage customers through diverse channels, measure marketing analytics, and share valuable insights that drive business decisions.

Your Path to Success Starts Here

Concrete Skills for Real-World Impact

The Google Digital Marketing & E-commerce Professional Certificate isn’t just a piece of paper—it’s a testament to your skills and expertise. With hands-on activities, assessments, and engaging videos, you’ll develop practical skills that employers are actively seeking. Get ready to be job-ready and make an impact from day one.

Positive Career Outcomes

According to a survey of program graduates, a staggering 75% reported a positive career outcome within six months of completion. This could mean a new job, promotion, or a well-deserved raise. Your journey through this program could be the catalyst for transformative change in your career trajectory.

Frequently Asked Questions

Q1: Is this course suitable for beginners?

Absolutely! The Google Digital Marketing & E-commerce Professional Certificate is designed for beginners and those with some prior experience. It caters to a wide range of learners, making it an excellent starting point for your digital career.

Q2: Can I learn at my own pace?

Certainly. The course offers a flexible schedule, allowing you to learn at your own pace. Whether you have a full-time job or other commitments, you can tailor your learning journey to fit your lifestyle.

Q3: What kind of support can I expect during the program?

Throughout the course, you’ll have access to subject-matter experts from Google. Their guidance and insights will enhance your learning experience, ensuring that you grasp the concepts thoroughly.

Q4: How can this course benefit my career?

The skills you’ll gain from this program are directly applicable to the demands of the job market. With a recognized certificate from Google and practical skills in your arsenal, you’ll be well-equipped to pursue roles like Marketing Coordinator, E-commerce Associate, and Paid Search Specialist.

Q5: Are the tools and platforms covered in the course industry-standard?

Absolutely. The course covers a range of tools and platforms that are widely used in the industry. By gaining hands-on experience with these tools, you’ll be better prepared to excel in your digital marketing career.

In conclusion, the Google Digital Marketing & E-commerce Professional Certificate is your ticket to a thriving career in the dynamic world of digital marketing. With the program’s comprehensive curriculum, practical learning approach, and the prestigious Google brand behind it, you’ll be well on your way to success. So, why wait? Enroll today and pave the way for a brighter digital future!

Learn more and enroll in the Google Digital Marketing & E-commerce Professional Certificate.