Think Outside the Inbox: Email Marketing

  • Created by Google Career Certificates
  • Course Duration 25 hours
  • Price USD$
  • User Rating 4.8
  • Platform Coursera
  • Course Link Explore Course
This course is part of Google Digital Marketing & E-commerce Professional Certificate

Learn email marketing essentials and boost your digital strategy with our comprehensive online course. Enroll now to gain skills in email copywriting, campaign execution, and analytics.

Introduction

Welcome to an exciting journey into the world of email marketing! In this online course, you’ll dive deep into the fundamental aspects of email marketing, gaining the skills needed to create compelling campaigns that drive results. Whether you’re new to digital marketing or looking to enhance your skills, this course is tailored for you.

Course Overview

“Think Outside the Inbox: Email Marketing” is designed to provide you with a solid foundation in email marketing strategies and techniques. With a 99% satisfaction rate from over 77,000 enrolled learners, this course stands as a testament to its quality and effectiveness.

What You’ll Gain

Upon completing this course, you’ll emerge with a range of invaluable skills that are highly sought after in the digital marketing landscape:

Write Effective Email Copy, Subject Lines, and Preview Text

Crafting compelling email copy is an art, and in this course, you’ll learn the techniques to create messages that resonate with your audience. From attention-grabbing subject lines to engaging preview text, you’ll master the art of making your emails unmissable.

Test, Execute, and Optimize Email Marketing Campaigns

Executing successful email campaigns involves a blend of creativity and data-driven decision-making. Learn how to design, execute, and optimize campaigns that not only capture attention but also deliver tangible results.

Measure and Analyze Email Campaign Results

In the digital world, measuring success is key. Discover how to analyze email campaign performance, understand crucial metrics, and make informed adjustments to ensure your campaigns continually improve.

Who This Course is For

Whether you’re a marketing enthusiast, a business owner, or someone looking to pivot into the digital marketing realm, this course welcomes you with open arms. No previous experience is necessary‚ÄĒjust a willingness to learn and a passion for mastering email marketing.

Build Your Marketing Expertise

This course is a vital component of the Google Digital Marketing & E-commerce Professional Certificate. By enrolling, you’re not only signing up for this course but also joining a comprehensive program that equips you with essential digital marketing skills.

Course Structure

Module 1: Introduction to Email Marketing

Lay the foundation by understanding the role of email marketing in the digital landscape. Explore its history, evolution, and the reasons why it remains a cornerstone of successful marketing strategies.

Module 2: Crafting Compelling Emails

Delve into the art of creating captivating emails. Learn how to write persuasive copy, captivating subject lines, and teaser text that encourages recipients to open and engage with your emails.

Module 3: Campaign Execution and Optimization

Learn the step-by-step process of planning and executing an email campaign. Dive into A/B testing, segmentation, and optimization strategies that maximize your campaign’s effectiveness.

Module 4: Measuring Email Campaign Success

Numbers speak volumes in digital marketing. Discover the metrics that matter and how to use them to evaluate the success of your campaigns. Learn to translate data into actionable insights.

Conclusion

As you embark on this journey of mastering email marketing, remember that your ability to connect with your audience through well-crafted emails is a skill that transcends industries. By enrolling in “Think Outside the Inbox: Email Marketing,” you’re investing in your future success.

FAQs

Q: Is any prior experience required to enroll in this course?

A: No, this course is designed for beginners with no previous experience in email marketing.

Q: Can I access the course materials at my own pace?

A: Absolutely! This course offers a flexible schedule, allowing you to learn at your convenience.

Q: Will I receive a certificate upon completion?

A: Yes, you’ll earn a shareable career certificate from Google upon successfully completing the course.

Q: Are there any assessments or quizzes?

A: Yes, the course includes 20 quizzes and 5 assessments to reinforce your learning and understanding.

Q: Who are the instructors for this course?

A: The course is instructed by Google Career Certificates professionals who are experts in the field of digital marketing and e-commerce.