Search Engine Optimization (SEO) Specialization

  • Created by Eric Enge
  • Course Duration 3 months at 10 hours a week
  • Price USD$
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Join our comprehensive SEO course to become an expert in search engine optimization. Learn practical strategies, tools, and techniques for improving your website’s search engine ranking. Enroll now to enhance your digital marketing skills!

Complete Article

Welcome to the world of digital marketing where visibility reigns supreme. In a landscape where millions of websites compete for attention, mastering the art of Search Engine Optimization (SEO) is no longer a choice but a necessity. Whether you’re a seasoned marketer or a budding entrepreneur, understanding SEO can propel your online presence to new heights. Are you ready to embark on this transformative journey?

Course Overview

In this era of digital dominance, our “Search Engine Optimization (SEO) Specialization” course is your gateway to becoming an SEO virtuoso. Led by the esteemed Eric Enge, this comprehensive course series equips you with the knowledge and skills to navigate the intricacies of SEO. Eric Enge, renowned for his expertise in the digital realm, will be your guide, leading you through each step of this exciting learning expedition.

What You’ll Gain

Are you curious about the treasure trove of skills awaiting you? Let’s take a sneak peek into the world of SEO excellence that awaits you:

Unlocking Webpage Insights: Competitive Analysis Unveiled

Ever wondered how to stand out in a sea of websites? Our course begins by unraveling the art of competitive analysis. Dive deep into dissecting webpages to uncover the strategies that make them tick. Armed with this knowledge, you’ll forge ahead with the confidence to optimize your own content for the best search engine rankings.

Forging Client Relationships: The Blueprint to Collaboration

A successful SEO journey isn’t just about algorithms and keywords. It’s about cultivating fruitful relationships with clients. This module takes you beyond the technicalities, offering insights into fostering a productive partnership. From effective communication to aligning goals, you’ll be equipped to create a win-win scenario for both you and your clients.

Influencer Partnerships and Data Deciphering: Pathway to Shareable Content

In the dynamic world of digital marketing, collaboration is key. Uncover the power of influencer partnerships and harness data-driven strategies to create content that resonates. Discover which pieces of content gain the most shares and build your toolkit for crafting compelling, share-worthy material.

From Analysis to Presentation: Crafting Impactful SEO Recommendations

Gathering insights is one thing; presenting them effectively is another. Learn how to compile your findings into a comprehensive report that not only highlights your analysis but also provides actionable recommendations. Master the art of delivering insights that lead to tangible results for your clients.

Who This Course is For

Are you wondering if this course is the right fit for you? If you’re a professional aiming to enhance your digital presence or an aspiring marketer eager to explore the world of SEO, you’re in the right place. This course is designed to cater to both beginners and those with prior experience, ensuring a seamless learning experience for all.

Digging into the Details

Beyond the basics, our SEO Specialization offers you a chance to deepen your subject-matter expertise. Learning from industry experts and university instructors, you’ll gain insights that go beyond the surface. Through hands-on projects, you’ll put theory into practice, mastering the tools and techniques that drive SEO success. Key concepts that once seemed daunting will be demystified, allowing you to approach SEO with confidence. And, upon completion, you’ll earn a prestigious career certificate from the University of California, Davis, validating your newfound expertise.

Specialization Breakdown

Embark on a journey of growth with our five-course specialization. Each course builds on the foundation of the previous one, ensuring a logical progression of skills and concepts. From on-page and off-page optimization to tailoring strategies for local and international audiences, you’ll be equipped with a holistic understanding of SEO. The culmination of your journey lies in the hands-on Capstone Project, where you’ll apply your skills to a real-world SEO consulting task, solidifying your expertise.

Enroll Now and Transform Your Digital Presence

Are you ready to take the plunge? Enrolling in our SEO Specialization is a simple yet powerful step toward enhancing your digital presence. With a flexible schedule that accommodates your life’s demands, you can learn at your own pace and on your own terms. Join over 153,000 students who have already taken the leap. Your SEO future starts now.


Q1: Is this course suitable for beginners with no prior SEO knowledge?

A1: Absolutely! Our SEO Specialization is designed to cater to both beginners and those with prior experience, ensuring a seamless learning experience for all.

Q2: How long will it take to complete the entire specialization?

A2: The recommended duration is three months, dedicating 10 hours a week to your studies. However, our flexible schedule allows you to learn at your own pace.

Q3: Can I access the course materials even after I’ve completed the specialization?

A3: Yes, once you enroll, you’ll have lifetime access to the course materials, allowing you to revisit and reinforce your learning whenever you want.

Q4: Will I receive a certificate upon completing the specialization?

A4: Yes, upon completing the specialization, you’ll earn a prestigious career certificate from the University of California, Davis, showcasing your expertise in SEO.

Q5: How can I join the course?

A5: Joining is easy! Simply visit our course website, click the enrollment button, and begin your journey toward mastering SEO strategies.