Sport Sponsorship. Let them Play

  • Created by Richard Denton
  • Course Duration 9 hours
  • Price USD$
  • User Rating 4.4
  • Platform Coursera
  • Course Link Explore Course
"Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course. Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation."

Unlock the world of sport sponsorship with our online course. Learn to create effective sponsorship plans and connect with sports enthusiasts globally. Join now!


In a world where sports and business intersect seamlessly, understanding the nuances of sport sponsorship is becoming increasingly crucial. Whether you’re an aspiring event organizer, a marketing enthusiast, or simply curious about the dynamics of sponsorship in the sports industry, this course is tailored to enrich your knowledge and equip you with practical skills.

Course Overview

“Sport Sponsorship: Let them Play” is a beginner-level course designed to demystify the art of creating effective sponsorship plans for sports events. Led by the seasoned instructor Richard Denton, this course stands as a testament to the power of collaboration between academia and industry experts.

What You’ll Gain

Enrolling in this course opens doors to a wealth of knowledge and skills that are essential for mastering sport sponsorship. Over the course of approximately 9 hours, spread across 3 weeks, you will delve into six modules that cover everything from the fundamental principles of sponsorship to advanced strategies for activation.

Who This Course is For

This course is designed for individuals from all walks of life. Whether you’re a student eager to expand your horizons, a professional aiming to pivot into sports marketing, or even an event enthusiast looking to enhance your sponsorship prowess, this course welcomes you with open arms.

Understanding Sport Sponsorship

The journey begins by laying a solid foundation. Dive into the intricacies of sport sponsorship, dissecting the key actors that participate in this dynamic ecosystem. From brands seeking exposure to athletes seeking endorsements, grasp the roles that contribute to the symbiotic relationship between sports and sponsorship.

Innovative Proposals in Sport Sponsorship

In an ever-evolving landscape, innovation is the driving force behind successful sponsorship campaigns. Explore the latest and most innovative proposals that are shaping the sport sponsorship world. Gain insights into groundbreaking strategies that capture attention, resonate with audiences, and deliver outstanding results.

Global Connection: Learning with Sports Enthusiasts

One of the most exciting aspects of this course is the opportunity to connect with fellow sports enthusiasts and students from around the globe. Engage in vibrant discussions, share diverse perspectives, and forge connections that extend beyond the course duration. The sports community is vast, and this course provides a platform to tap into its collective wisdom.

Taking the First Step: Course Enrollment

Embarking on the journey to master sport sponsorship is just a few clicks away. Enroll in the “Sport Sponsorship: Let them Play” course today and unlock the potential to create impactful sponsorship plans that resonate with both brands and audiences. The flexible schedule ensures that you can learn at your own pace, and upon completion, you’ll receive a shareable certificate to add to your LinkedIn profile.


  1. Q: Is prior experience in sports or marketing necessary for this course?
    No, this course is designed for beginners and requires no previous experience in sports or marketing.
  2. Q: Can I complete the course faster than the suggested 3 weeks?
    Absolutely! The flexible schedule allows you to move at your preferred pace.
  3. Q: What benefits does the shareable certificate offer?
    The shareable certificate adds credibility to your profile and showcases your expertise in sport sponsorship.
  4. Q: Are quizzes and assessments a part of the course?
    Yes, there are 4 assessments to gauge your understanding and progress.
  5. Q: How do I connect with other participants?
    Engage in discussions within the course platform and interact with a diverse global community of sports enthusiasts.

Unlock the potential of sport sponsorship today! Enroll in the course and pave your way to becoming a successful sponsorship strategist in the dynamic sports industry. Join us on this exciting journey of learning, collaboration, and growth.