Email Marketing for E-Commerce: Tips and Tools to Increase Sales

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Learn how to take your e-commerce email marketing to the next level with expert tips and tools from Ariana Hargrave, Mailchimp’s Director of VIP Services. Discover actionable strategies for automation, optimization, and personalization to increase revenue and drive business growth.


In today’s competitive digital landscape, effective email marketing has emerged as a cornerstone for e-commerce success. With the right strategies and tools at your disposal, you can transform your email campaigns into revenue-generating powerhouses. Join us in this comprehensive online course, “Email Marketing for E-Commerce: Tips and Tools to Increase Sales,” led by the seasoned industry leader, Ariana Hargrave.

Course Overview

In this exciting course, Ariana Hargrave, the Director of VIP Services at Mailchimp, will guide you through a 25-minute journey packed with valuable insights and practical tips. Unleash the potential of your email marketing efforts and witness a surge in your e-commerce sales. With Ariana’s expertise, you’ll learn how to harness the power of three critical concepts: Automation, Optimization, and Personalization.

What You’ll Gain

As you delve into this course, you’ll uncover a treasure trove of techniques that will empower you to enhance your business through strategic email marketing. Let’s take a sneak peek into the key areas we’ll be exploring:


Discover the art of reaching your customers at the right time with automated emails. Learn to craft onboarding sequences, recover abandoned carts, follow up on purchases, and nurture your best customers seamlessly.


Unlock the secrets to optimize your email campaigns for maximum impact. Master the art of A/B testing, explore the magic of inbox previews, dive into timewarp technology, and uncover the best times to send your emails for higher engagement.


Turn your emails into personalized experiences that resonate with your audience. Explore merge tags to add a personal touch, learn to make enticing product recommendations, and conquer the world of segmenting and targeting for hyper-relevant content.

Who This Course is For

Whether you’re a newcomer to the world of e-commerce or an established business looking to supercharge your email marketing strategy, this course is tailor-made for you. Small and medium-sized businesses alike will find value in Ariana Hargrave’s expert insights, actionable tips, and real-world examples.

Course Details:

  • Level: Beginner
  • Number of Lessons: 6
  • Total Duration: 26 minutes

Student Benefits:

  • Students Enrolled: 10,258
  • Projects Included: 10

Course Content

Lesson 1: Automation Unleashed

Duration: 4 minutes

In this lesson, we delve into the power of automation. Discover how to create onboarding sequences that captivate your audience, rescue abandoned carts, send targeted purchase follow-ups, and build a loyal customer base.

Lesson 2: Mastering Optimization Techniques

Duration: 6 minutes

Optimization is the key to email marketing success. Learn the art of A/B testing to refine your campaigns, gain insights from inbox previews, leverage timewarp for global engagement, and determine the optimal sending times.

Lesson 3: Crafting Personalized Experiences

Duration: 5 minutes

Personalization elevates your emails from ordinary to exceptional. Dive into the world of merge tags to add that personal touch, explore the magic of product recommendations, and unravel the art of segmenting and targeting for laser-focused content.

Lesson 4: Achieve Revenue Surge

Duration: 4 minutes

In the final lesson, we bring it all together. Discover how to reach your customers more effectively, derive insights from your data, and implement strategies that lead to increased revenue – all in a quick and efficient manner.

Course Conclusion

In a world where every email counts, mastering the art of e-commerce email marketing is a game-changer. This course equips you with the tools and knowledge to captivate your audience, drive revenue growth, and elevate your e-commerce business to new heights.

Frequently Asked Questions

  • Q: Is this course suitable for beginners?
    Absolutely! This course is designed to cater to beginners in the world of e-commerce and email marketing, providing step-by-step guidance.
  • Q: Can I apply these strategies to any e-commerce platform?
    Yes, the strategies and principles shared in this course are applicable to various e-commerce platforms.
  • Q: Will I need any special software to implement the techniques taught?
    While not mandatory, having an email marketing platform will enhance your ability to implement the strategies discussed.
  • Q: How soon can I start implementing these techniques?
    You can start applying these techniques immediately after completing the course, allowing you to see results quickly.
  • Q: Are there any prerequisites for enrolling in this course?
    There are no specific prerequisites. However, a basic understanding of e-commerce concepts would be beneficial.

Don’t miss out on the opportunity to revolutionize your e-commerce email marketing strategy. Join us now to unlock the secrets to email marketing success with Ariana Hargrave, an industry leader with a proven track record of boosting sales through strategic email campaigns. Enroll today and embark on a journey to higher revenue and business growth!