Social Media Marketing Specialization

  • Created by Randy Hlavac
  • Course Duration Approximately 7 months to complete
  • Price USD$Free
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.


Welcome to the world of Social Media Marketing where every like, share, and comment counts! In this article, you’ll discover an extraordinary opportunity to dive into the realm of digital marketing with our Social Media Marketing Specialization online course. Crafted by industry experts, this course equips you with the skills to navigate the dynamic landscape of social media while building an engaging online brand presence. If you’re ready to unlock the secrets of social success, let’s delve into what this course has to offer.

Course Overview

The Social Media Marketing Specialization is a meticulously designed program, offering a series of six comprehensive courses, each targeted at specific aspects of social media mastery. This specialization is your passport to a vibrant online community, where you’ll connect with fellow learners, industry experts, and seasoned marketers, creating an immersive learning experience that accelerates your journey to becoming a social media influencer.

What You’ll Gain

In this course, you’ll gain more than just knowledge – you’ll acquire the power to command social media to your advantage. Uncover the strategic insights that drive engagement, influence, and conversions. Harness the tools that enable you to dissect the data, understand user behavior, and fine-tune your campaigns for maximum impact. By the end, you’ll be equipped with a complete arsenal of skills, from content creation to analytics interpretation, that can catapult your brand to new heights.

Who This Course is For

Our Social Media Marketing Specialization is tailored for a diverse audience. Whether you’re a business owner aiming to bolster your online presence, a marketing professional seeking to refine your strategies, or an absolute beginner intrigued by the world of digital marketing, this course caters to all. No prior experience is necessary; all you need is the enthusiasm to learn and a desire to conquer the digital world.

Course Breakdown

Course 1: What is Social?

Unveil the secrets of successful social strategy in this course. Learn from real-world examples and understand the metrics that matter. Guided by experts like Alessandro Acquisti and IBM, you’ll not only gain knowledge but also unlock exclusive insights. By the end, you’ll be equipped to grow your brand’s professional persona in the digital landscape.

Course 2: The Importance of Listening

Dive into the world of Big Data and uncover the hidden gems of social interactions. Interact with guest speakers from industry giants like IBM and Social Gist as they guide you through a plethora of analytics tools. Discover how to extract valuable data from posts, images, and videos, and turn insights into action. With this course, you’ll spot trends, make informed decisions, and stay ahead of the curve.

Course 3: Engagement & Nurture Marketing Strategies

In the third course, master the art of engagement and nurturing. Explore proven social strategies used by top organizations. Dive deep into metrics that measure success and learn the art of crafting compelling landing pages and infographics. Put your skills to the test by creating real-time marketing results with a multimedia filter and focus blog.

Course 4: Content, Advertising & Social IMC

Content is king, and in this course, you’ll learn how to make it reign in the digital realm. Discover the magic behind engaging content that stands out in the crowded online world. Unravel the mysteries of paid, owned, and earned media and learn how to utilize platform-specific messaging to grow your market share. Plus, gain insights into successful advertising on platforms like Facebook.

Course 5: The Business of Social

Unlock the potential of social marketing as an integral part of your business strategy. Learn how to measure your social investments in terms of costs, revenues, profits, and ROI. Whether you’re an established company or a start-up, this course will guide you in creating a strong linkage between your social and mobile strategies and your overall business goals.

Course 6: Social Marketing Capstone Project

In this final course, you’ll put all your skills to the test. Create a comprehensive plan that seamlessly integrates your social and mobile marketing strategies into your business’s overall strategy. Gain practical experience and demonstrate your ability to drive market share growth, build relationships, and position yourself as a social media leader.


The journey to becoming a social media marketing expert starts here. With our Social Media Marketing Specialization, you’ll gain the skills, insights, and confidence to navigate the dynamic digital landscape. Whether you’re a business professional or an aspiring influencer, this course is your gateway to a world of endless possibilities. Join us today and embark on a transformative learning experience that will shape your digital destiny.


  1. Is any prior experience required for this course?
    • No, this course is designed for all skill levels, from beginners to seasoned marketers.
  2. What’s the duration of the entire specialization?
    • The specialization comprises six courses and can be completed at your own pace. Each course ranges from 5 to 8 hours, depending on the content.
  3. Will I receive a certificate upon completion?
    • Yes, upon successful completion of the specialization, you’ll receive a certificate recognizing your achievement.
  4. Is financial aid available for this course?
    • Yes, financial aid options are available to make this course accessible to a wider audience.
  5. Can I access the course content after completing it?
    • Yes, you’ll have access to the course materials even after completion, allowing you to revisit and reinforce your learning.

Enroll now to shape your social media destiny and set your brand on the path to digital success!