Digital Channel Planning and E-Commerce Strategy

  • Created by Digital Marketing Institute
  • Course Duration 11 hours
  • Price USD$
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

Unlock the power of omnichannel marketing with our comprehensive Digital Channel Planning and E-Commerce Strategy course. Learn to create effective digital marketing strategies and enhance your career prospects. Enroll now!


In today’s dynamic digital landscape, crafting a successful marketing strategy requires more than just an understanding of the fundamentals. It demands the mastery of omnichannel marketing, where seamless brand experiences are delivered across various touchpoints. The journey to becoming a proficient digital marketer starts here, with our in-depth course – Digital Channel Planning and E-Commerce Strategy.

Course Overview

As part of the Digital Marketing Strategy and Planning Specialization, this course provides a comprehensive exploration of digital marketing tactics and tools. With a 4.7 rating and over 11,035 enrollees, it’s clear that this course is a goldmine of knowledge waiting to be uncovered.

What You’ll Gain

Imagine harnessing the power of inbound and outbound channels to create an effective omnichannel marketing strategy. Visualize incorporating e-commerce and social customer service seamlessly into your campaigns. That’s exactly what you’ll achieve through this course.

Who This Course is For

This course caters to both beginners and those with some experience in digital marketing. Whether you’re looking to enhance your current skill set or embark on a new career path, this course is tailored for you.

The Rise of Omnichannel Marketing

In a world where consumer behavior shifts between online and offline, embracing omnichannel marketing is no longer an option but a necessity. This section delves into the modern buying habits that have paved the way for this approach.

Exploring Digital Channel Planning

Unlock the intricacies of crafting a digital channel mix that resonates with your target audience. Learn how to strategically utilize various platforms for maximum impact, ensuring your brand message reaches its intended recipients.

Inbound Channels: Strategies for Success

Social media marketing, content marketing, search engine marketing, and email marketing – these are the pillars of inbound channels. Discover the art of engaging audiences organically and understanding the strategies that drive traffic and conversions.

Outbound Channels: Making an Impact

Digital display, video advertising on platforms like YouTube – these are your tools for outbound marketing success. Learn to create compelling campaigns that capture attention and drive results in the vast digital landscape.

The Significance of E-Commerce Strategy

E-commerce is no longer a choice; it’s a pivotal aspect of modern business. Dive into the world of e-commerce strategy and understand how to create experiences that convert casual browsers into loyal customers.

Crafting a Social Customer Service Strategy

Customer service in the digital realm goes beyond phone calls and emails. Discover how to leverage social media to not only address concerns but also foster strong customer relationships that contribute to your brand’s growth.

Developing Expertise: Modules and Specialization

With three comprehensive modules, this course equips you with industry-relevant skills. From cross-media planning to digital channel strategies, you’ll emerge as a well-rounded digital marketing specialist.

The Digital Marketing Institute Advantage

Embrace learning from industry experts. Gain a foundational understanding of crucial tools and concepts. Get ready to tackle real-world projects and earn a shareable career certificate that validates your expertise.


In a landscape where digital marketing evolves by the minute, staying ahead requires mastering the art of omnichannel marketing and e-commerce strategy. As you journey through this course, you’re not just learning; you’re becoming a strategic digital marketer poised for success.


Q1: Is this course suitable for beginners?
Absolutely! This course caters to both beginners and individuals with prior digital marketing experience.

Q2: What certification will I receive upon completion?
You will earn a Digital Marketing Institute Certified Digital Marketing Associate certification, opening doors to exciting career opportunities.

Q3: Can I complete the course at my own pace?
Yes, the course offers a flexible schedule, allowing you to learn at your convenience.

Q4: How do I benefit from the Digital Marketing Institute Specialization?
Enrolling in this course automatically enrolls you in the Digital Marketing Strategy and Planning Specialization, boosting your expertise.

Q5: What’s the success rate of previous learners?
An astounding 92% of DMI members have reported a positive impact on their careers after completing our courses.

Embark on a transformative journey in the realm of digital marketing. Enroll today and unlock the potential to create strategic omnichannel campaigns that stand out in the digital landscape.