SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join “Wizard of Moz” Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.

Join Rand Fishkin’s SEO course to learn the latest strategies for earning trust, ranking high, and standing out online. Get expert insights from industry leader Rand Fishkin and unlock the secrets of successful SEO. Enroll today for unlimited access to this valuable class.


In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. Welcome to a transformative online course designed to equip you with the knowledge and strategies you need to excel in the world of Search Engine Optimization (SEO). Led by the renowned industry leader Rand Fishkin, this course promises to unravel the mysteries of SEO and guide you towards effective practices that drive real impact for your website.

Course Overview

With “SEO Today: Strategies to Earn Trust, Rank High, and Stand Out,” you’re not just signing up for another online class; you’re embarking on a journey that will reshape your approach to SEO. This course consists of 11 comprehensive lessons, totaling 1 hour and 9 minutes of engaging content. It’s tailored for those at the intermediate level, making it perfect for individuals who already have a basic understanding of SEO fundamentals.

What You’ll Gain

Wondering what sets this course apart? Prepare to be impressed by the array of invaluable takeaways you’ll gain:

  • Link Earning Strategies for Higher Rankings: Learn how to elevate your content’s ranking through effective link-building strategies that foster trust and authority.
  • On-Page SEO Optimizations: Discover how to optimize your web pages to prioritize user experience, leading to improved visibility and engagement.
  • Unveiling the Power of SERPs: Navigate the ever-evolving landscape of search engine results pages (SERPs), including rich snippets and schema markup, and learn why it’s time to transcend the limitations of “10 blue links.”
  • Mobile SEO Best Practices: As mobile usage soars, learn how to maximize your website’s visibility on both mobile and desktop platforms.

As you progress through these key lessons, Rand Fishkin’s signature teaching style, blending whiteboard explanations and screencast demonstrations, will demystify complex concepts and empower you to implement strategies with confidence.

Who This Course is For

This course caters to a diverse audience:

  • Digital Marketers: Expand your skill set and stay updated with the latest SEO trends.
  • Startups: Equip your business with the tools to achieve online prominence from the outset.
  • Entrepreneurs: Learn to optimize your online presence and drive organic traffic.
  • Enthusiastic Learners: If you’re passionate about understanding the dynamics of SEO, this course is your gateway to success.

No matter your background, if you’re committed to enhancing your SEO game, this course is tailor-made for you.

Unveiling Your Instructor: Rand Fishkin

Rand Fishkin, the esteemed Founder & CEO of SparkToro, brings a wealth of experience and expertise to this course. With his finger on the pulse of the industry, Rand’s insights are not just theoretical; they’re backed by practical applications that have yielded remarkable results. His engaging teaching style will keep you hooked, ensuring that each lesson is a step towards mastering the art of SEO.

Embark on Your SEO Journey Today

As you embark on this transformative SEO journey, you’ll find yourself equipped with a toolbox of checklists, resources, and exclusive insights. These resources aren’t just for the duration of the course; they’re references you can revisit as you continue to optimize your online presence.

Don’t let the evolving SEO landscape intimidate you. Enroll in “SEO Today: Strategies to Earn Trust, Rank High, and Stand Out” and seize the opportunity to elevate your digital presence like never before.


Q1: Where do I share my progress and engage with others?

A1: Utilize the community tab for quick discussions, questions, and answers. Your project workspace serves as an ongoing platform to share your progress, learnings, and insights.

Q2: Can I download the whiteboards from the video lessons?

A2: Absolutely! You can download the whiteboards from the video lessons, but please note that this feature is available only on desktop platforms. Scroll below the video for access.

Q3: Where can I find additional resources to complement the course content?

A3: Enhance your learning experience by downloading the class resource PDF, which includes checklists and links, providing you with a comprehensive toolkit for successful SEO strategies.

Q4: How can I stay updated with Rand Fishkin’s insights beyond the course?

A4: For a deeper dive into Rand’s expertise, explore his personal blog at Additionally, you can connect with Rand on Twitter (@randfish) for regular updates on marketing, SEO, technology, and startups.

Q5: Are there other valuable courses on Skillshare to further develop my skills?

A5: Absolutely! Skillshare offers a range of courses to enrich your skill set, including “Introduction to SEO: Tactics and Strategy for Entrepreneurs” by Rand Fishkin, “The Modern Marketing Workshop” by Seth Godin, “Fundamentals of Google Analytics” by Jeff Sauer, “Become a Better Blogger: Content Planning” by Andrea Goulet, and “Content Marketing: Blogging for Growth” by Eric Siu.


The world of SEO is brimming with opportunities, and seizing them requires not just understanding but mastery. With Rand Fishkin’s course, you’re not just scratching the surface; you’re delving deep into the strategies that matter. Embrace the ever-changing SEO landscape with confidence, armed with insights that will elevate your digital presence and drive real impact. Enroll now and become the master of your online domain.