Social Media Marketing in Practice Specialization

  • Created by Digital Marketing Institute, Cathal Melinn
  • Course Duration Approximately 4 months to complete
  • Price USD$free
  • User Rating 4.5
  • Platform Coursera
  • Course Link Explore Course
Develop Your Social Media Marketing Career. Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.

Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.

In today’s fast-paced digital landscape, social media has become an integral part of our lives. With over 4.6 billion people worldwide actively using social media, its influence on consumer behavior and purchase decisions cannot be ignored. This explosive growth, combined with the rapid adoption of mobile technologies, has transformed the way businesses operate and engage with their customers. To navigate this ever-evolving terrain, mastering the art of social media marketing is essential.

Course Overview

Are you ready to take your social media marketing skills to the next level? Look no further than our comprehensive online course. Developed by industry experts, this four-course series will equip you with the knowledge and expertise necessary to excel in the field of social media marketing. Each course dives deep into different aspects of social media marketing, allowing you to gain a holistic understanding of the subject.

What You’ll Gain

By enrolling in our online course, you’ll gain in-depth knowledge and expertise in integral areas of social media marketing. You’ll become proficient in content creation and content marketing, social media advertising, and social selling. These skills are highly sought-after in today’s competitive job market, giving you a significant advantage in your career progression.

Upon successfully completing all the courses in this specialization, you will receive a DMI x Coursera certificate. Additionally, you’ll be granted three months of free Power Membership, providing access to an extensive content library and a vibrant community of over 130,000 members. The Power Membership offers a wealth of practical resources to support you at every stage of your career and keep you updated with the latest developments and insights in digital marketing.

Who This Course is For

Our online course is designed for individuals looking to launch a career as a digital marketing generalist or a social media specialist. Whether you’re a seasoned marketer seeking to enhance your content marketing and advertising skills or an aspiring professional eager to leverage social media for business growth, this course is tailored to meet your needs. No prior experience is required; the course is designed for beginners.

Course Details

The course is structured to accommodate your schedule and pace of learning. It is recommended to allocate 10 hours per week for one month to complete each course in the specialization. However, the course offers flexibility, allowing you to learn at your own pace. Already, 11,651 learners have enrolled and embarked on their journey to mastering social media marketing.

Skills You’ll Gain

Our online course covers a wide range of essential social media marketing skills. Here’s a glimpse of what you’ll learn:

  • Utilizing LinkedIn Campaign Manager for B2B advertising optimization: Discover how to leverage the power of LinkedIn to optimize B2B advertising campaigns effectively.
  • Setting up and managing a YouTube channel: Master the art of setting up and managing a successful YouTube channel to engage and grow your audience.
  • Creating and optimizing Twitter ads using Ads Manager: Learn how to create and optimize impactful Twitter ads using Ads Manager, reaching your target audience effectively.
  • Employing social selling tactics to connect with prospects: Understand the art of social selling and leverage LinkedIn’s B2B advertising features to engage with prospects and convert them into customers.
  • Building a personal brand on LinkedIn: Learn how to establish and nurture a compelling personal brand on LinkedIn, enhancing your professional visibility and credibility.
  • Selecting social media platforms and tools: Gain insights into choosing the right social media platforms and tools to maximize your marketing efforts and reach your target audience effectively.
  • Establishing a social media presence for businesses: Master the art of setting up a compelling and engaging social media experience for businesses, enhancing brand visibility and customer engagement.
  • Sharing and promoting social content effectively: Discover effective strategies to share and promote social content that resonates with your target audience, driving engagement and brand loyalty.
  • Building and sustaining a social media community: Learn how to foster a thriving social media community, nurturing relationships with your audience and driving brand advocacy.
  • Crafting astrategic social media advertising plan: Understand the key elements of a successful social media advertising strategy, from campaign planning to optimization, to achieve your marketing objectives.

Advance Your Subject-Matter Expertise

Our online course goes beyond theoretical knowledge. You’ll learn from industry experts and university professionals who will guide you through hands-on projects. These projects will allow you to apply your newly acquired skills and techniques to solve authentic business problems. You’ll have the opportunity to select social media channels, create buyer personas, and develop content calendars tailored to your target audience. Additionally, based on your chosen social media channels, you’ll create detailed campaign targeting plans to support the creation of effective paid advertising campaigns.


In today’s digital world, social media marketing is an indispensable skill for professionals seeking to excel in their careers. Enrolling in our comprehensive online course will equip you with the essential skills and knowledge needed to thrive in the field of social media marketing. With a DMI x Coursera certification and three months of free Power Membership, you’ll gain a competitive edge and unlock your next opportunity in the digital marketing industry.

Ready to embark on your social media marketing journey? Enroll in the online course today and take the first step towards mastering the art of successful social media campaigns.


Q: Can I access the course materials immediately after enrollment? A: Yes, you will have instant access to the course content upon enrollment.

Q: Can I complete the course at my own pace? A: Absolutely! The course is designed for flexible, self-paced learning.

Q: Will I receive a certificate upon completion? A: Yes, after successfully finishing the course, you will receive a DMI x Coursera certificate.

Q: How will the Power Membership benefit me? A: The Power Membership grants you three months of access to a wealth of practical resources and a supportive community of over 130,000 members.

Q: Can I showcase my certification on professional platforms like LinkedIn? A: Yes, you can add your career certificate to your LinkedIn profile, resume, or CV to boost your professional credibility.