Business Fundamentals: Marketing Strategy

  • Created by 365 Careers
  • Course Duration 2h 4m
  • Price USD$
  • User Rating 4.5
  • Platform Udemy
  • Course Link Explore Course
Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

Learn essential marketing skills and strategies with the Business Fundamentals: Marketing Strategy course. Gain insights into building a marketing plan, customer segmentation, pricing strategies, and more. Enroll now for a comprehensive learning experience.


In today’s competitive business landscape, having strong marketing skills is crucial for success. Whether you aspire to be an entrepreneur, a business owner, or a corporate executive, understanding the fundamentals of marketing is essential. The Business Fundamentals: Marketing Strategy course is designed to equip you with the knowledge and strategies needed to thrive in the marketing world. This comprehensive online course will guide you through the key aspects of marketing, providing you with valuable insights and practical examples to reinforce your learning.

Course Overview

The Business Fundamentals: Marketing Strategy course covers a wide range of topics that are vital for anyone interested in marketing. With 10 sections and 41 lectures, totaling 2 hours and 4 minutes of video content, this course offers a thorough exploration of marketing strategy. From building a marketing plan to understanding customer needs and demands, you’ll delve into the core principles that drive successful marketing initiatives.

What You’ll Gain

By enrolling in this course, you’ll gain invaluable skills and knowledge that can transform your approach to marketing. You’ll learn how to develop a comprehensive marketing plan, conduct effective market research, and segment your target audience for optimal results. Understanding the four Ps of Marketing (product, price, place, and promotion) will enable you to craft compelling marketing campaigns and leverage pricing strategies to maximize profitability. Additionally, you’ll gain insights into establishing and tracking key performance indicators (KPIs) and calculating customer lifetime value to make informed business decisions.

Who This Course is For

The Business Fundamentals: Marketing Strategy course is suitable for a wide range of individuals. Aspiring entrepreneurs can benefit from learning the foundations of marketing to launch successful business ventures. Business owners can enhance their marketing skills and strategies to stay competitive in the market. Business executives and marketing professionals can deepen their understanding of marketing principles and gain new perspectives to drive growth. Even MBA graduates and students seeking a career in business can gain a competitive edge by mastering marketing strategy.

Understanding the Importance of Marketing

Marketing plays a pivotal role in the success of any business. It goes beyond advertising and selling products or services. Effective marketing creates awareness, builds brand reputation, and establishes strong customer relationships. Consider renowned companies like Apple and Nike— their marketing strategies have contributed significantly to their success. Apple’s sleek and innovative product designs, coupled with their captivating marketing campaigns, have made them a global leader in the technology industry. Similarly, Nike’s powerful brand messaging and endorsements have positioned them as a dominant force in the athletic apparel market. By studying marketing, you can unlock the secrets behind such successes and apply them to your own business endeavors.

Building a Marketing Plan

A well-structured marketing plan is the foundation of any successful marketing strategy. It serves as a roadmap, guiding your marketing activities and ensuring you stay on track. In this course, you’ll learn how to build a comprehensive marketing plan from scratch. Starting with market research, you’ll understand the importance of collecting primary data and gaining insights into your target market. By analyzing customer needs, wants, and demands, you’ll be able to tailor your marketing efforts to meet their expectations. Additionally, you’ll explore the four Ps of Marketing—product, price, place, and promotion—and learn how to leverage each element effectively. This holistic approach will enable you to create a marketing plan that resonates with your target audience and drives business growth.

Customer Segmentation: Reaching Your Target Audience

One of the key challenges in marketing is identifying and reaching the right audience. Customer segmentation is a powerful technique that allows you to divide your target market into distinct groups based on shared characteristics. By segmenting your audience, you can tailor your marketing messages and strategies to specific customer segments, increasing the effectiveness of your campaigns. In this course, you’ll learn various customer segmentation techniques and gain insights into how to identify the most relevant customer groups for your business. By understanding their preferences, behaviors, and needs, you can create targeted marketing initiatives that generate greater impact and drive customer engagement.

Leveraging Product Mix and Pricing Strategies

The marketing mix consists of the four Ps: product, price, place, and promotion. Each element plays a critical role in shaping your marketing strategy. Understanding how to leverage your product mix and pricing strategies is essential for achieving long-term success. Through this course, you’ll explore the subtleties of product branding and packaging, and how they contribute to creating a strong brand identity. You’ll also gain insights into various pricing strategies and how to determine the optimal price for your products or services. Effective product mix and pricing strategies will position your business competitively in the market and enhance customer perceptions of your brand.

Organizing Effective Marketing Campaigns

Marketing campaigns are pivotal for capturing audience attention and driving conversions. An effective campaign requires careful planning, execution, and evaluation. In this course, you’ll learn how to organize impactful marketing campaigns that resonate with your target audience. You’ll explore different marketing channels and tools, such as social media, email marketing, and content marketing, and understand how to leverage them to reach your goals. Whether you’re launching a new product or promoting an existing one, this course will equip you with the skills to create compelling campaigns that deliver tangible results.

Calculating Customer Lifetime Value

Customer lifetime value (CLV) is a metric that measures the total revenue a customer is expected to generate over their entire relationship with your business. Understanding CLV is vital for making informed business decisions, such as allocating resources, determining marketing budgets, and prioritizing customer retention efforts. In this course, you’ll gain insights into the importance of CLV and learn how to calculate and monitor it effectively. By understanding the value each customer brings to your business, you can optimize your marketing strategies to maximize customer retention and long-term profitability.


The Business Fundamentals: Marketing Strategy course offers a comprehensive learning experience that equips you with the skills and knowledge needed to excel in marketing. From building a marketing plan to understanding customer segmentation, pricing strategies, and organizing effective campaigns, this course covers the essential elements of marketing strategy. Whether you’re an aspiring entrepreneur, a business owner, a marketing executive, or an MBA graduate, mastering marketing fundamentals is crucial for success in the dynamic business world. Enroll now and embark on this transformative journey to enhance your marketing skills and drive your business forward.


  1. Q: Is this course suitable for beginners without any marketing background?
    A: Yes, this course is designed to accommodate both individuals with and without business education. It provides a comprehensive introduction to marketing strategy, making it accessible for beginners.
  2. Q: Can business owners benefit from this course?
    A: Absolutely! Business owners can enhance their marketing skills and strategies to stay competitive in the market. This course covers key marketing principles that can be applied to various business contexts.
  3. Q: How long will I have access to the course content?
    A: Once enrolled, you’ll have full lifetime access to the course material. You can learn at your own pace and revisit the content whenever you need to refresh your knowledge.
  4. Q: Are there any additional resources provided with the course?
    A: Yes, the course includes additional resources such as article references, downloadable materials, quiz questions with explanations, and PDF files to supplement your learning experience.
  5. Q: Will I receive a certificate upon completion?
    A: Yes, upon completing the course, you will receive a certificate of completion, validating your newly acquired marketing skills. The certificate can be a valuable addition to your professional portfolio.