In this course, you will focus on measuring the effectiveness of a digital marketing strategy through marketing analytics. By the end of this course, you will have developed your understanding of key topics such as; owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle and Return on Investment (ROI).
Are you a marketing professional looking to enhance your knowledge of digital marketing tools and strategies? Do you want to influence digital consumer search and make data-driven decisions? If so, then the online course “Sensing Consumer Insights: Measuring Digital Marketing Effectiveness with Marketing Analytics” is the perfect fit for you. In this course, you will dive deep into the world of marketing analytics and learn how to measure the effectiveness of a digital marketing strategy. By the end of this course, you’ll have a solid understanding of key topics such as owned and earned social media, web analytics, social media landscape analysis, crisis management, product lifecycle, and Return on Investment (ROI). Get ready to take your marketing skills to the next level!
The course “Sensing Consumer Insights” focuses on equipping marketing professionals with the knowledge and skills to assess the Return on Investment (ROI) of digital marketing activities. You will learn how to measure the effectiveness of marketing campaigns through digital analytics, enabling you to make data-driven decisions and optimize marketing efforts across various digital channels. Throughout the course, you’ll explore topics such as owned and earned social media metrics, web analytics, audience analysis, crisis management, product lifecycle analysis, and more. With flexible deadlines and a 100% online format, you can start instantly and learn at your own pace, fitting the course into your busy schedule.
What You’ll Gain
By enrolling in the “Sensing Consumer Insights” course, you’ll gain valuable insights and skills that will empower you to excel in the digital marketing landscape. Here’s what you can expect to gain from this course:
- Assess the Return on Investment (ROI) on digital marketing activities: Understand how to measure and evaluate the effectiveness of your marketing campaigns, allowing you to optimize your strategies and allocate resources more efficiently.
- Digital analytics capability: Learn the importance of digital analytics and how they inform marketing programs. Discover how to collect and analyze data to gain valuable insights into consumer behavior and preferences.
- Comprehensive understanding of marketing analytics: Explore various aspects of marketing analytics, including owned and earned social media metrics, web analytics, social media landscape analysis, crisis management, and product lifecycle analysis. Gain a holistic view of how these topics intersect and impact your marketing efforts.
- Apply knowledge to real-world scenarios: Throughout the course, you’ll have the opportunity to apply your newfound knowledge to real-life examples. Analyze how companies have implemented these topics and identify areas for improvement.
- End-of-course assignment: Put your skills to the test by analyzing the effectiveness of a company’s digital marketing strategy. Apply the concepts learned throughout the course to provide valuable insights and recommendations.
Who This Course is For
The “Sensing Consumer Insights” course is designed for marketing professionals who want to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search. Whether you’re a beginner or have some experience in digital marketing, this course will provide you with valuable insights and practical skills to thrive in today’s competitive landscape. This course is part of the Digital Consumer Search and Marketing Specialization and counts towards your learning in the specialization.
Week 1: Introduction to Digital Analytics and Owned & Learned Social Media Metrics
In the first week of the course, you will be introduced to digital analytics and its significance in measuring marketing effectiveness. The focus will be on owned and learned social media metrics, providing you with a solid foundation for understanding how to track and analyze social media data. Additionally, you’ll delve into web analytics, search analytics, and traditional analytics. The week concludes with a comprehensive exploration of audience analysis, enabling you to understand your target audience better.
Week 2: Digital Analytics and Marketing Programs
Week 2 builds upon the knowledge gained in Week 1 and explores how digital analytics inform marketing programs. You’ll delve into social media landscape analysis, understanding how to evaluate social media channels and their impact on marketing strategies. The week continues with a discussion on search and owned media analysis, providing insights into the effectiveness of different marketing channels. Additionally, you’ll explore digital consumer experience and the role of digital analytics in crisis preparation and management.
Week 3: Product Lifecycle and Research Proposal Development
In Week 3, you’ll dive into the relationship between product lifecycle and digital analytics. You’ll explore how different stages of the product lifecycle influence marketing strategies and how digital analytics can enhance decision-making at each stage. The week also focuses on the development of a research proposal using digital analytics, providing you with the skills to design effective research studies. Finally, you’ll learn how to create robust research reports that communicate findings effectively.
Week 4: Digital Marketing Ecosystem and Future of Digital Data
The final week of the course delves into the digital marketing ecosystem and its core ingredients. You’ll explore the concept of Return on Investment (ROI) in digital marketing activities and its various dimensions, such as Return of Engagement, Return on Experience, and Return on Influence. The week concludes with a discussion on the future of digital data and the importance of building digital analytics capability within organizations to effectively manage digital consumer intelligence.
Course Completion and Specialization
Upon completing the “Sensing Consumer Insights” course, you will receive a shareable certificate to showcase your accomplishment. This course is part of the Digital Consumer Search and Marketing Specialization, which provides a comprehensive understanding of digital marketing strategies and channels. Through this specialization, you’ll learn how to optimize marketing efforts across digital channels, including Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Mobile Marketing, Pay Per Click (PPC), Web Analytics, and Email Marketing.
Start your journey toward becoming a data-driven marketing professional by enrolling in the “Sensing Consumer Insights” course today!
Q1: Is prior experience in digital marketing required to enroll in this course? A: No, this course is designed for both beginners and experienced marketing professionals. The course provides a comprehensive overview of digital marketing analytics and covers topics suitable for learners at different skill levels.
Q2: Can I complete the course at my own pace? A: Yes, the course offers flexible deadlines, allowing you to learn at your convenience. You can start instantly and set your own schedule to complete the course within the allotted time.
Q3: Will I receive a certificate upon completion of the course? A: Yes, upon successful completion of the “Sensing Consumer Insights” course, you will receive a shareable certificate to demonstrate your achievement.
Q4: How long does it take to complete the course? A: The estimated time to complete the course is approximately 13 hours. However, since the course offers flexible deadlines, you can adjust the pace according to your availability.
Q5: Can I apply the knowledge gained in this course to real-world scenarios? A: Absolutely! Throughout the course, you will have the opportunity to apply your knowledge by analyzing the effectiveness of a company’s digital marketing strategy. This practical application will help you gain valuable insights and enhance your decision-making abilities.
Enroll in the “Sensing Consumer Insights” course now and take a step closer to mastering marketing analytics!