Digital Channel Planning and E-Commerce Strategy

  • Created by Digital Marketing Institute, Cathal Melinn
  • Course Duration 11 hours
  • Price USD$Free
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.


In today’s fast-paced digital world, effective marketing strategies are crucial for businesses to thrive. With customers constantly switching channels during their purchase-decision journey, it’s essential for marketers to reach consumers at every possible point of contact. This is where omnichannel marketing comes into play, providing a consistent brand experience across all touchpoints, whether traditional or digital. If you’re eager to understand how marketers plan campaigns and leverage digital strategies to help businesses grow, the Digital Channel Planning and E-Commerce Strategy course is your ultimate guide.

Course Overview

The Digital Channel Planning and E-Commerce Strategy course is designed to equip you with the knowledge and skills necessary to develop a successful omnichannel marketing strategy. Led by industry experts, this course is part of the renowned Digital Marketing Strategy and Planning Specialization, offered by the Digital Marketing Institute. With over 10,488 students already enrolled, this course has received rave reviews, earning an impressive rating of 4.7 out of 5.

What You’ll Gain

Enrolling in this course will enable you to gain a deep understanding of how to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy. You’ll also learn how to leverage outbound channels, such as video advertising on YouTube, and web analytics, to enhance your marketing efforts. Additionally, the course covers the critical topic of e-commerce and provides insights on developing an effective e-commerce and social customer service strategy that delivers real value for your customers.

Who This Course is For

The Digital Channel Planning and E-Commerce Strategy course is suitable for beginners who are interested in gaining expertise in search engine marketing (SEM) strategy, display and video advertising strategy, social media and email marketing strategy, e-commerce strategy, and digital channel planning. Whether you’re a marketing professional seeking to enhance your skills or an entrepreneur looking to drive your business’s growth, this course is tailored to meet your needs.

Course Modules

Module 1: Digital Channel Planning

This module offers a comprehensive overview of channel planning, exploring the challenges faced by marketers in today’s digital landscape. It delves into both inbound and outbound strategies, covering topics such as cross-media planning, the digital channel mix, and mobile marketing. Furthermore, you’ll gain valuable insights into key tactics and strategies associated with inbound channels, including social media marketing, content marketing, search engine marketing (SEM), and email marketing.

Module 2: Display and Video Advertising Strategy

In this module, you’ll discover the fundamentals of display and video advertising. You’ll learn how to set up and manage a YouTube channel, explore the benefits of display advertising, and gain insights into best practices and key tactics for effective display and video advertising. This module is designed to equip you with the skills needed to leverage digital display strategies for maximum impact.

Module 3: E-Commerce Strategy

The third module focuses on the e-commerce business model and its corresponding requirements and decisions. You’ll gain a deep understanding of different e-commerce solutions and common payment methods, enabling you to identify their strengths and limitations. Moreover, this module covers how to plan and implement a social customer service strategy, ensuring that your customers receive exceptional value and support.

What’s Included

Module 1: Digital Channel Planning

  • 17 videos
  • 18 readings
  • 5 quizzes

Module 2: Display and Video Advertising Strategy

  • 10 videos
  • 11 readings
  • 4 quizzes

Module 3: E-Commerce Strategy

  • 10 videos
  • 8 readings
  • 3 quizzes


The Digital Channel Planning and E-Commerce Strategy course offered by the Digital Marketing Institute is your gateway to mastering the art of effective marketing. By enrolling in this course, you’ll not only gain subject-matter expertise but also earn a shareable career certificate. With flexible scheduling and the ability to learn at your own pace, this course ensures that you can acquire valuable skills without compromising your existing commitments.

Unlock your potential, boost your career, and seize the opportunities that await you in the dynamic world of digital marketing. Enroll in the Digital Channel Planning and E-Commerce Strategy course today and take your marketing efforts to new heights!


Q1: Can I take this course as a beginner without any prior marketing experience?

A1: Absolutely! The Digital Channel Planning and E-Commerce Strategy course is specifically designed for beginners. It provides a solid foundation in digital marketing concepts and strategies, making it accessible to individuals without prior marketing experience.

Q2: How long does it take to complete the course?

A2: The course requires approximately 11 hours to complete. However, you have the flexibility to learn at your own pace and can adjust the duration according to your schedule and learning preferences.

Q3: Will I receive a certification upon completion of the course?

A3: Yes, upon completing all the courses in the Digital Marketing Strategy and Planning Specialization, you will receive a Digital Marketing Institute Certified Digital Marketing Associate certification. This prestigious certification validates your expertise and enhances your career prospects.

Q4: Can I access the course materials after completing the program?

A4: Yes, after completing the course, you will retain access to the course materials for future reference. This ensures that you can revisit the content whenever you need a refresher or want to delve deeper into specific topics.

Q5: What impact can this course have on my career?

A5: The Digital Channel Planning and E-Commerce Strategy course has had a positive impact on the careers of 92% of Digital Marketing Institute (DMI) members. By acquiring the skills and knowledge offered in this course, you’ll be well-equipped to secure senior or managerial positions in the field of digital marketing, opening up exciting career opportunities.