Social Media Management

  • Created by Anke Audenaert
  • Course Duration 13 hours
  • Price USD$Free
  • User Rating 4.9
  • Platform Coursera
  • Course Link Explore Course
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.

Are you struggling to make an impact on social media? Do you wish to take your business’s online presence to the next level? Welcome to the world of Social Media Management! This beginner-level course is your gateway to mastering the art of creating and managing a captivating social media presence for your brand.

Course Overview

What Is Social Media Management?

Social Media Management is the art of curating and controlling your brand’s online presence across various social media platforms. In this course, you’ll dive deep into the strategies that empower successful businesses to connect with their audience, increase brand visibility, and drive meaningful engagement.

Key Learning Objectives

Throughout this course, you’ll embark on a transformative journey, gaining crucial insights and skills to establish a strong social media presence. From crafting an appealing brand identity to creating compelling content, managing a content calendar, and analyzing performance, you’ll be well-equipped to navigate the dynamic world of social media marketing.

Course Format and Duration

The course is designed to accommodate your busy schedule. With approximately 13 hours of content, you can learn at your own pace and make progress towards your social media goals. Whether you’re a business owner, entrepreneur, or marketing enthusiast, this course is tailored to meet your needs.

What You’ll Gain

Building Your Social Media Presence

The first step to success in social media marketing is building a captivating online presence. You’ll learn the art of establishing a brand, defining its tone and voice, and creating a lasting impression on your audience.

Crafting a Brand Identity

Discover the EPIC brand framework and use it to your advantage. Craft a compelling brand identity that resonates with your target audience and differentiates you from your competitors.

Managing a Content Calendar

Efficiently managing your content is essential for a successful social media presence. Learn how to set up and maintain a content calendar, ensuring a steady flow of engaging posts that align with your brand’s values and objectives.

Evaluating and Iterating Your Content

No social media strategy is complete without analysis and iteration. Explore the metrics that matter, gather real-world data, and leverage it to optimize your content for better performance and increased engagement.

Who This Course is For

Target Audience and Prerequisites

This course is ideal for individuals and businesses eager to unlock the potential of social media. Whether you’re a small business owner, aspiring influencer, or marketing enthusiast, this course offers valuable insights and strategies for your online journey.

No Marketing Experience Required

You don’t need prior marketing experience to excel in this course. The content is beginner-friendly and delivered in a way that even newcomers to the social media landscape will find accessible and engaging.

Basic Internet Navigation Skills

A basic understanding of internet navigation is the only technical prerequisite for this course. If you can surf the web, you’re ready to embark on this exciting social media management adventure.

Ideal Learners’ Background

While marketing experience is not required, having a Facebook or Instagram account can be beneficial. Ideally, learners have completed Course 1 (Introduction to Social Media Marketing) within this program.

Getting Started: Week 1

Establishing Your Business Presence

Week 1 kicks off with the fundamental step of creating your business presence on social media. You’ll explore the various platforms, set up profiles, and establish your brand’s digital footprint.

Utilizing the EPIC Brand Framework

Unlock the power of the EPIC brand framework, where you’ll delve into the four essential components of a strong brand identity: Empathy, Purpose, Identity, and Consistency.

Creating Engaging Posts with Text and Images

Discover the art of creating compelling social media posts using a combination of persuasive text and eye-catching images. Understand the psychology behind attention-grabbing content.

What’s included

  • 15 videos
  • 7 readings
  • 1 quiz

Building Your Content Strategy: Week 2

Identifying and Managing Content

Week 2 focuses on content strategy. Learn how to identify content that resonates with your audience and aligns with your brand’s goals. Additionally, explore effective techniques for content management and organization.

Moderating Social Media Conversations

Engagement is the key to building a loyal community. You’ll master the art of moderating social media conversations, responding to comments, and fostering meaningful interactions with your audience.

Developing a Content Calendar

Efficiency is crucial in social media management. You’ll discover how to create a content calendar that streamlines your posting schedule and maximizes the impact of your content.

What’s included

  • 11 videos
  • 1 reading
  • 1 quiz

Optimizing Your Efforts: Week 3

Evaluating Social Media Marketing

Week 3 dives into the metrics and analytics that help you measure the success of your social media efforts. Learn how to evaluate the effectiveness of your posts and campaigns.

Using Real-World Data for Improvement

Uncover the power of data-driven decision-making. Utilize real-world data to gain insights into your audience, identify opportunities for improvement, and enhance your social media strategy.

Fine-Tuning Your Content Strategy

Optimization is a continuous process. You’ll discover how to fine-tune your content strategy based on the data collected, ensuring that your efforts yield maximum results.

What’s included

  • 14 videos
  • 3 readings
  • 1 quiz


Congratulations on completing the Social Media Management course! You are now equipped with the knowledge and skills to take your brand’s social media presence to new heights. Embrace the power of social media and witness your business flourish in the digital realm.

Enroll in the Social Media Management course today and embark on a transformative journey towards social media success.


Q1: Can I enroll in this course without any marketing experience? A: Absolutely! This course is designed for beginners, and no prior marketing experience is required. You’ll find the content engaging and accessible.

Q2: What technical skills do I need to participate in this course? A: Basic internet navigation skills are the only technical prerequisites. If you can browse the web, you’re ready to get started.

Q3: Is it necessary to have a Facebook or Instagram account for this course? A: While not mandatory, having a Facebook or Instagram account can enhance your learning experience, as you’ll get to apply the concepts to real-life scenarios.

Q4: Can I take this course if I haven’t completed Course 1 in the program? A: Yes, you can! While Course 1 (Introduction to Social Media Marketing) provides a valuable foundation, it’s not a prerequisite for this course. Feel free to dive right in!

Q5: How can I earn the Meta Social Media Marketing Professional Certificate? A: Upon completing this course, you’ll automatically be enrolled in the Meta Social Media Marketing Professional Certificate program. Complete all the required courses, and you’ll receive your shareable career certificate from Meta. Happy learning!