Social Media Advertising

  • Created by Chris J. Vargo
  • Course Duration 10 hours
  • Price USD$Free
  • User Rating 4.6
  • Platform Coursera
  • Course Link Explore Course
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

In the ever-evolving world of digital marketing, social media advertising has emerged as a powerful and cost-effective tool to reach and engage target audiences. If you’re looking to harness the potential of social media advertising for your business, you’ve come to the right place! This article will introduce you to an exciting online course that covers the ins and outs of social media advertising on major platforms like Facebook, Instagram, and Twitter. Get ready to unlock the secrets of successful advertising campaigns and drive your business towards new heights!

Course Overview

The “Social Media Advertising” course is an expertly crafted program designed for beginners who want to make the most of social media advertising to grow their business. Created by the esteemed digital advertising strategist, Chris J. Vargo, this course packs a wealth of knowledge, practical insights, and hands-on techniques to ensure your success in the digital advertising realm.

What You’ll Gain

  1. Identify Winning Social Media Advertising Types: Discover the types of social media ads that are most likely to succeed in capturing your audience’s attention and driving results for your business.
  2. Understanding Social Media Ad Varieties: Learn about the different ad formats available on social media platforms and how to leverage them effectively for your advertising objectives.
  3. Targeting Parameters for Success: Master the art of implementing precise targeting parameters that match your desired audiences, ensuring your ads are shown to the right people at the right time.
  4. Executing Effective Advertising Campaigns: Acquire practical skills and knowledge to create and run successful social media advertising campaigns on Facebook, Instagram, and Twitter.

Who This Course is For

This course is perfect for entrepreneurs, small business owners, marketing professionals, and anyone eager to harness the potential of social media advertising to propel their business forward. Whether you’re a complete novice or have some experience in digital marketing, this course caters to all skill levels.

Course Breakdown

Week 1: Case Study – Exploring Successful Advertising Strategies

Kick off your journey with a compelling case study presented by Rob Drews of Placewise. Discover how a small business, City Center Shopping Mall, achieved remarkable success by leveraging Facebook and Instagram for various business objectives. Through a combination of videos, readings, and quizzes, gain insights into crafting effective strategies for your own campaigns.

Week 2: Facebook – Unlocking the Power of the Largest Platform

Delve into the world of Facebook advertising, the social media giant with unparalleled reach. Uncover the robust location and interest-based targeting options, and understand how Facebook’s data-driven approach ensures your ads are served to the right audience. Learn about different ad types, budgeting, and current trends to create captivating campaigns.

Week 3: Instagram – Captivate Audiences with Visual Storytelling

Explore the captivating realm of Instagram advertising, where compelling photos and short videos can engage your target audience. With Instagram’s focus on high-quality content and influencers, learn how to connect with your audience effectively. From campaign advice to pro-tips, this module equips you with the skills to set up basic Instagram campaigns through the Facebook Ads manager.

Twitter, the platform of niche interests and real-time news, can be a goldmine for targeted advertising. Discover how to tap into specific audiences and leverage creative best practices for Twitter’s Ad platform. Uncover the process of creating basic campaigns and harness the potential of this fast-paced social media channel.

Week 5: Custom Audiences – Precision with Retargeting and Lookalike Modeling

In this module, gain a deep understanding of retargeting and lookalike modeling, powerful strategies that can significantly boost your advertising results. Learn how to reach customers who have previously engaged with your brand and discover the art of expanding your audience by inferring existing customer behaviors. Implement these techniques on Facebook, Instagram, and Twitter to enhance relevance, precision, and engagement.


Are you ready to elevate your business to new heights with the art of social media advertising? Enroll in the “Social Media Advertising” course now and gain access to a treasure trove of knowledge and strategies. From identifying the right ad types to executing effective campaigns, this course empowers you to navigate the dynamic landscape of social media advertising with confidence.

Don’t miss this opportunity to drive your business forward and make a significant impact in the digital advertising arena. Sign up today and embark on a transformative journey towards business success!


Q1: Can I take this course without any prior experience in digital marketing?

Absolutely! The “Social Media Advertising” course is designed for beginners, catering to individuals with no prior experience in digital marketing. With clear explanations and practical examples, you’ll find it easy to grasp the concepts and start creating effective advertising campaigns.

Q2: What are the benefits of earning a shareable certificate upon completion?

Upon completing the course, you’ll receive a shareable certificate, validating your newfound expertise in social media advertising. This certificate can be showcased on your professional profiles, LinkedIn, or shared with potential clients to bolster your credibility and showcase your skills.

Q3: How much time should I allocate to complete the course?

The “Social Media Advertising” course is designed to accommodate your schedule. With flexible deadlines, you can study at your own pace, allowing you to balance your learning journey with other commitments.

Q4: Are there any language options for non-English speakers?

Yes! The course offers subtitles in various languages, including Arabic, French, Portuguese (European and Brazilian), Italian, Vietnamese, German, Russian, Thai, Indonesian, as well as English and Spanish.

Q5: Can I access the course content after completion?

Once you’ve completed the course, you’ll retain access to the content for future reference. So, feel free to revisit the modules whenever you need a refresher or want to revisit specific topics.