Social Media and Social Content Strategy

  • Created by Digital Marketing Institute, Cathal Melinn
  • Course Duration 10 hours
  • Price USD$Free
  • User Rating 4.5
  • Platform Coursera
  • Course Link Explore Course
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.


Are you ready to conquer the world of social media marketing? The digital landscape is evolving rapidly, and if you want to stay ahead in the competitive market, understanding the power of social media is essential. With more than 3.6 billion people actively using social media in 2021, it’s become more than just a platform for connecting people. Social media is now a critical business tool, enabling companies to engage audiences, drive growth, and achieve tangible business value.

Course Overview

Welcome to the comprehensive Social Media and Social Content Strategy course offered as part of the Social Media Marketing in Practice Specialization by the renowned Digital Marketing Institute. Guided by the expert instructor, Cathal Melinn, this course promises to equip you with the knowledge and skills needed to excel in the world of social media marketing.

What You’ll Gain

In this SEO optimization course, you will dive deep into the advantages of incorporating social media into an overarching digital strategy. You’ll learn to differentiate between the most influential social media platforms and how to target specific audiences effectively. The course will cover everything from implementing and analyzing the effectiveness of social content promotion to building and sustaining a thriving social media community. Additionally, you’ll gain invaluable insights into planning a robust social media advertising strategy.

Who This Course is For

This course caters to individuals aspiring to become adept social media marketers or anyone seeking to enhance their knowledge in this domain. Whether you are a business owner, a marketing professional, or a student exploring digital marketing opportunities, this course will provide you with the expertise needed to excel in the dynamic world of social media.

Build Your Subject-Matter Expertise

By enrolling in this course, you not only gain valuable knowledge but also become part of the larger Social Media Marketing in Practice Specialization. Learning from industry experts, you’ll develop job-relevant skills through hands-on projects, ultimately earning a shareable career certificate. Unlock your potential and boost your career with this prestigious certification.

Course Modules

Module 1: Key Social Media Platforms for Engaging Audiences

The first module focuses on the key social media platforms used by businesses to engage audiences. Understanding platform features and advantages will help you make informed marketing decisions. You’ll delve into the benefits of social media advertising and how it complements a comprehensive digital strategy. Additionally, you’ll explore common social media tools that support business strategies.

Module 2: Setting Up an Effective Social Media Experience for Businesses

In the second module, you’ll learn techniques and best practices for growing and engaging a social media audience. Creating impactful paid advertising campaigns on major platforms will be demystified. Moreover, you’ll gain the skills to extract and analyze data from native analytics tools to derive valuable audience and campaign insights.

Module 3: Engaging and Acquiring Customers through Content Sharing

This module introduces the concept of engaging and acquiring customers through content sharing. You’ll discover how to choose the right content for your target audience and ensure its visibility. The course will highlight different content formats available on social media channels, enabling you to identify the platform best suited for your content. Furthermore, you’ll master content scheduling and develop a robust content creation strategy.

Course Inclusions

Each module in this course comprises videos, readings, and quizzes. The combination of interactive learning materials will ensure you grasp the subject matter thoroughly, making your learning journey enjoyable and rewarding.


Are you ready to take your social media marketing skills to the next level? This comprehensive course offers a perfect blend of theory and practical applications, allowing you to unlock the true potential of social media for your business or career. Enroll today and pave the way to becoming a social media marketing expert!


Q1: Is any financial aid available for the course?

Yes, financial aid is available for eligible candidates. To check if you qualify, visit the course website and explore the financial aid options.

Q2: How many hours does it take to complete the course?

On average, learners complete the course in approximately 10 hours. However, the course is designed to accommodate flexible schedules, allowing you to learn at your own pace.

Q3: What benefits does this course offer to businesses?

This course will help businesses understand the advantages of incorporating social media in their overarching digital strategies. It teaches techniques to engage audiences, promote social content effectively, and build a loyal social media community, all of which contribute to business growth and success.

Q4: What credentials will I receive upon completing the Specialization?

Upon completing all courses in the Social Media Marketing in Practice Specialization, you will receive a Digital Marketing Institute Certified Digital Marketing Associate certification. This prestigious certification, coupled with three months of free Power Membership, can unlock numerous career opportunities.

Q5: Can I access the course content after completing it?

Yes, upon completing the course, you will have continued access to the course content. You can revisit the materials and reinforce your learning whenever you want.