Brand Management & Building In 2023 | (Steps 1-6)

  • Created by Scott Lancaster
  • Course Duration 1 hour on-demand video
  • Price USD$899,000 VND
  • User Rating 4.8
  • Platform Udemy
  • Course Link Explore Course
Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer.


Are you ready to take your brand-building skills to the next level? Building a strategic brand that resonates with your target audience and creates lasting connections is no easy feat. However, fear not, as we introduce you to the Strategic Brand Mastery course – your ticket to mastering the art of brand management and building in 2023.

Course Overview

The Strategic Brand Mastery course is designed to equip entrepreneurs, business owners, and brand designers with the knowledge and expertise required to build powerful and impactful brands. Developed by a leading brand strategist and designer, this course offers a step-by-step framework used by top agencies worldwide to create brands that leave a lasting impression.

What You’ll Gain

Enrolling in the Strategic Brand Mastery course opens a world of possibilities for you and your brand. Here’s what you’ll gain from this comprehensive course:

1. Building a Standout Brand: Discover the secrets to crafting a brand that stands out in your market and captivates your target audience emotionally.

2. Effective Communication Strategies: Learn how to develop simple yet highly effective communication strategies to maximize your brand’s advertising potential.

3. Understanding Brand Success: Uncover the reasons behind certain brands’ success and others’ failure, empowering you to ensure your brand’s triumph.

4. Designing an Identity for Impact: Explore the art of developing a beautifully designed brand identity that remains consistent across all touchpoints.

5. Trustworthy Online Presence: Master the art of building a professional and trustworthy website that inspires trust and credibility.

6. Harnessing Marketing Channels: Acquire skills in marketing your brand through both traditional and modern methods, including leveraging social media effectively.

Who This Course is For

The Strategic Brand Mastery course caters to various individuals seeking to establish and enhance their brand-building prowess. This course is ideal for:

– Entrepreneurs: Whether you’re building a startup or planning to launch one, this course will guide you in creating a brand that excels right from the start.

– Business Owners: Take your existing brand to new heights by unlocking strategies to boost profitability and strengthen your brand’s impact.

– Logo Designers: Enhance your income by incorporating strategic thinking as a service alongside your design skills.

– Marketing Students: Gain a head start in your marketing career by diving into the world of branding and its importance in today’s competitive landscape.

Understanding the Importance of Strategic Brand Building

Defining Brand Management and Brand Building

Before delving into the intricacies of brand management and building, it’s essential to grasp their meanings. Brand management involves overseeing and influencing how a brand is perceived by the public and ensuring it aligns with the brand’s intended image. On the other hand, brand building refers to the intentional efforts put forth to develop a brand’s reputation and visibility in the market.

The Impact of Strategic Branding on Businesses

In today’s fiercely competitive market, where consumers are spoilt for choice, strategic branding plays a pivotal role in the success of businesses. A well-crafted brand strategy sets the foundation for a brand to carve its identity, gain a competitive edge, and resonate with its target audience.

Why Strategic Branding Matters in 2023 and Beyond

As the business landscape evolves, so does the significance of strategic branding. In 2023, the importance of standing out amidst the noise, connecting emotionally with customers, and fostering brand loyalty is more significant than ever. Strategic branding allows businesses to adapt to changing consumer behaviors and remain relevant in an ever-changing world.

Unraveling the Six Steps to Brand Mastery

Now that the importance of strategic branding is clear, let’s dive into the six steps that the Strategic Brand Mastery course meticulously covers:

Step 1: Setting the Foundation for Your Brand

Every successful brand begins with a solid foundation. This initial step guides you through defining your brand’s mission, values, and personality. You’ll learn to create a clear brand identity that serves as the backbone for your brand’s future endeavors.

Step 2: Maximizing Profitability through Unique Brand Positioning

A brand’s positioning is what sets it apart from competitors. In this phase, you’ll explore techniques to position your brand uniquely, enabling you to maximize profitability and render the competition irrelevant.

Step 3: Creating Accurate Customer Personas

Understanding your target audience at a deep level is key to a successful brand. Learn how to create accurate customer personas that allow you to tailor your brand’s messaging and offerings to their specific needs and desires.

Step 4: Crafting Memorable Branding and Messaging

Memorable branding and messaging are the building blocks of a brand that lingers in customers’ minds. In this step, you’ll gain insights into creating compelling visuals and messages that leave a lasting impression.

Step 5: Ensuring Consistency with Brand Guidelines

Consistency is the glue that holds a brand together. Discover how to develop brand guidelines that maintain consistency across all brand touchpoints, fostering a cohesive brand experience.

Step 6: Receiving Expert Support for Brand Success

Throughout the course, you’ll benefit from direct access to a plethora of free editable guidelines and resources to uphold your brand’s consistency over the long term. Additionally, the course provides expert support from a leading strategic branding consultant, ensuring you get the most out of the program.

Navigating the Second Stage: Advancing Your Brand to Perfection

As you complete the first six steps of the course and set a solid foundation for your brand, the journey doesn’t end there. The second stage delves deeper into growth and expansion:

Transitioning from Foundations to Growth

Having established your brand’s groundwork, it’s time to shift gears and focus on growth strategies. The course expertly guides you through taking your brand to the next level and exploring untapped potential.

Unlocking the Final Six Steps for a Wholesome Brand

In the second stage, you’ll unlock the remaining six steps of the program. These steps are designed to cultivate a brand that not only stands out but also fosters deep connections with your audience, turning them into loyal customers.

Cultivating a Brand Customers Will Love

By the end of the full program, you’ll have transformed your brand into a force to be reckoned with. Customers will not only love your products or services but also become brand advocates, sharing their positive experiences with others.

Testimonials: Real Success Stories from Previous Students

[Include a few authentic testimonials from previous students who have benefited from the course.]

Frequently Asked Questions (FAQs)

FAQ 1: Is this course suitable for beginners with no branding experience?

Absolutely! The Strategic Brand Mastery course is tailored for beginners and seasoned professionals alike. No prior branding experience is required as the course offers a step-by-step approach suitable for all skill levels.

FAQ 2: Can I access the course materials on my mobile device?

Yes, you can access the course materials on both mobile and TV, allowing you to learn on-the-go and at your convenience.

FAQ 3: Will I receive a certificate upon completing the course?

Yes, upon successful completion of the Strategic Brand Mastery course, you’ll receive a certificate of completion to showcase your newly acquired skills.

FAQ 4: How long will I have access to the course content?

You’ll have full lifetime access to the course content, allowing you to revisit and review the materials whenever you wish.

FAQ 5: Is there any one-on-one support available from the instructor?

Absolutely! As part of the course, you’ll receive direct support and assistance from a leading strategic branding consultant, ensuring you get the most out of your learning journey.


The Strategic Brand Mastery course is your gateway to building and managing powerful brands that leave a lasting impact on your audience. Whether you’re an entrepreneur, business owner, brand designer, or marketing student, this course offers a transformative learning experience that will set your brand up for success. Enroll today and unleash the full potential of your brand in 2023 and beyond.