Print-on-demand websites like Society6 give artist Cat Coquillette the freedom to travel the world and grow her creative business, all with the stability of a monthly paycheck. After a customer buys from Cat's Society6 shop, Society6 handles the production and shipping and sends royalties to Cat for each order, so she can leave the logistics to the experts and focus on her work.
This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
The Entrepreneur's Guide for beginners and is a course created in collaboration with all Catalan public universities and EIT Health and aims to be the starting point for all those who want to improve their knowledge and skills in the world entrepreneurship. In this course you will be able to identify a business opportunity, develop the business model (and the steps to validate it) and know the main mechanisms to find your business.
Turn Your Idea into a Funded Business. Develop, launch, fund and grow your own business
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