This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
The Entrepreneur's Guide for beginners and is a course created in collaboration with all Catalan public universities and EIT Health and aims to be the starting point for all those who want to improve their knowledge and skills in the world entrepreneurship. In this course you will be able to identify a business opportunity, develop the business model (and the steps to validate it) and know the main mechanisms to find your business.
"Stories are powerful. We communicate and relate to each other using stories. If a story is strong enough, you’ll remember it for the rest of your life. That’s why stories are perfect for marketing. Inviting your customers to participate in a story of improvement is so much more compelling than using cheap tactics to sell to them. Stories place the focus on the customers, empowering them to be the best version of themselves. This is the basic idea behind narrative marketing, an approach that uses the elements of story to create engaging marketing."
"How can you accomplish big things with many moving pieces — while staying sane, organized, on time, and under budget? It's time for project management! Taught by expert Brett Harned, this actionable and insightful class has something for everyone, including essential skills to being a project manager, the psychology of people management, and where to begin in your own projects. This class lays out traditional project management methods, and then goes beyond the basics to explore the most modern, optimized ways to do great work."
An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.