Marketing on TikTok

  • Created by Anke Audenaert
  • Course Duration 5 hours
  • Price USD$
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

Unlock the power of TikTok for marketing success. Enroll in our comprehensive course led by industry expert Anke Audenaert. Learn strategies, create captivating content, and boost your brand’s visibility. Join now!


TikTok, the dynamic social media platform that has taken the world by storm, is more than just a platform for dance challenges and viral trends. It’s a goldmine for marketers looking to tap into the vast potential of short-form video content. If you’re ready to harness the power of TikTok for your brand’s marketing success, look no further. Welcome to the ultimate online course: “Marketing on TikTok.”

Course Overview

Led by the esteemed industry expert Anke Audenaert, this course is your gateway to unlocking the secrets of TikTok marketing. With a 4.7 rating from 23 reviews, it’s clear that this course delivers. Designed for beginners, it’s perfect for those who may be new to TikTok or marketing in general. No prior experience? No problem. This flexible 5-hour course allows you to learn at your own pace, and with 1,956 already enrolled, you’ll be in great company.

What You’ll Gain

Enrolling in “Marketing on TikTok” goes beyond the classroom. You’ll gain practical skills that will elevate your marketing game. From mastering the art of content creation to understanding the nuances of content marketing and social media strategies, this course covers it all. By the end, you’ll have the confidence to navigate TikTok’s marketing landscape and make your brand stand out in the digital crowd.

Who This Course is For

This course isn’t just for marketers; it’s for anyone looking to make an impact in the digital sphere. Entrepreneurs seeking innovative ways to promote their businesses, social media enthusiasts aiming to expand their skill set, and even individuals curious about the magic behind viral content – this course welcomes all. If you’re ready to take your online presence to new heights, you’re in the right place.

Understanding TikTok’s Marketing Potential

Before diving into the strategies, it’s crucial to understand why TikTok is a must-have in your marketing toolbox. TikTok isn’t just about fun; it’s a powerful platform that boasts over a billion users worldwide. Its algorithm-driven content discovery makes it a playground for organic reach. Imagine having your brand’s message reach millions without hefty advertising budgets. TikTok offers that potential, and this course will show you how to tap into it effectively.

Building Your TikTok Marketing Foundation

As with any endeavor, a strong foundation is key. In this module, you’ll delve into the basics of setting up a business account. You’ll explore the platform’s features, tools, and demographics. By the end of this section, you’ll be equipped with the knowledge to navigate TikTok’s interface with ease.

Crafting an Effective TikTok Marketing Strategy

A ship without a course will drift. Similarly, a brand without a strategy will struggle on TikTok. This module is your compass. Learn how to create a TikTok-specific marketing strategy tailored to your brand’s goals. From identifying your target audience to selecting the right content style, you’ll gain insights that will set your brand up for success.

Navigating TikTok’s Business Tools

TikTok offers a suite of business tools that can turbocharge your marketing efforts. From analytics that provide deep insights into your content’s performance to advertising options that amplify your reach, this module demystifies TikTok’s business side. Get ready to turn data into action.

Engaging Your Audience with Compelling Content

Content is king, and on TikTok, creativity reigns supreme. Discover the art of crafting content that captivates, entertains, and resonates with your audience. Learn the secrets behind trending challenges, storytelling techniques, and the psychology of virality. Unleash your creative potential and watch your engagement soar.

Measuring Success: Analytics and Performance Tracking

In the digital realm, numbers speak volumes. This module equips you with the skills to measure your TikTok success. From tracking video views to analyzing engagement rates, you’ll learn how to make data-driven decisions that refine your strategy and boost your brand’s impact.

Join the Marketing with TikTok Specialization

“Marketing on TikTok” is a crucial stepping stone in the broader “Marketing with TikTok” specialization. By enrolling, you’re not only gaining mastery in TikTok marketing but also setting yourself up for a comprehensive learning journey. Elevate your expertise, earn a shareable career certificate, and position yourself as a leader in the ever-evolving world of digital marketing.


  1. Q: Can I enroll in the course without any prior marketing experience?
    Absolutely! The course is designed for beginners, and our step-by-step approach ensures everyone can grasp the concepts.
  2. Q: Are subtitles available in languages other than English?
    Yes, we offer subtitles in Vietnamese and English to cater to a diverse range of learners.
  3. Q: Is this course only for business owners, or can individuals benefit as well?
    This course is for everyone! Business owners, entrepreneurs, freelancers, and anyone interested in mastering TikTok for marketing can benefit.
  4. Q: How long will I have access to the course content?
    Once enrolled, you’ll have unlimited access, allowing you to learn at your own pace and revisit the material whenever you need.
  5. Q: Will I receive a certificate upon completion?
    Yes, upon successfully completing the course, you’ll earn a shareable certificate to showcase your expertise.


In the ever-evolving landscape of digital marketing, TikTok stands as a dynamic force that can propel your brand to new heights. The “Marketing on TikTok” course equips you with the tools, strategies, and insights needed to thrive in this exciting realm. Enroll today, and let’s embark on a journey that will transform your approach to marketing and leave an indelible mark on your brand’s success.