The Strategy of Content Marketing

Are you ready to unlock the power of content marketing? With the intermediate-level course, “The Strategy of Content Marketing,” you can explore the core strategies used by content marketers to acquire and retain customers profitably. Developed in partnership with Copyblogger and UC Davis Continuing and Professional Education, this course offers a comprehensive learning experience that will equip you with the skills and knowledge to excel in the world of content marketing.

Course Overview

“The Strategy of Content Marketing” delves into the essential techniques and tactics employed by successful content marketers. By enrolling in this course, you will gain valuable insights into developing, organizing, and implementing content marketing strategies. You will learn how to analyze and measure the effectiveness of your content marketing efforts, write compelling copy that resonates with your audience, and build your professional brand and authority through content marketing.

What You’ll Gain

Upon completion of “The Strategy of Content Marketing” course, you will acquire a diverse set of skills that are highly sought after in today’s competitive digital landscape. Here’s a glimpse of what you can expect to gain:

Developing, Organizing, and Implementing Content Marketing Strategies

Learn the step-by-step process of crafting effective content marketing strategies. Discover how to align your content with your business objectives, identify target audiences, and create compelling narratives that engage and convert.

Analyzing and Measuring Effectiveness of Content Marketing

Master the art of data-driven decision-making. Explore various metrics and analytics tools to measure the success of your content marketing campaigns. Learn how to optimize your content based on insights and improve your return on investment (ROI).

Writing Compelling Copy and Using Strategic Frameworks

Unleash your writing prowess and captivate your audience with persuasive copy. Understand the importance of strategic frameworks in structuring your content for maximum impact. Craft compelling headlines and calls-to-action that drive conversions.

Building Professional Brand and Authority through Content Marketing

Establish yourself as an influential figure in your industry. Discover the strategies to build a strong professional brand and gain authority through your content. Develop a personal brand that resonates with your target audience and sets you apart from competitors.

Who This Course is For

“The Strategy of Content Marketing” course is designed for individuals who want to explore the world of content marketing and enhance their marketing skills. Whether you’re a marketing professional seeking to expand your knowledge or an aspiring content marketer looking to make your mark, this course provides valuable insights and practical techniques to elevate your content marketing game.

Module 1: Understanding the Content Marketing Ecosystem

In this module, you’ll gain a deep understanding of the content marketing ecosystem. You’ll define what content marketing is and grasp its importance in today’s market. Discover the elements that make content effective and learn how your professional brand can play a crucial role in your company’s content marketing strategy. Furthermore, you’ll have the opportunity to build your own professional brand through a personal website and understand the benefits of creating an editorial process and content calendar.

Module 2: Applying the 7A Framework

Prepare to think strategically with the 7A Framework. Learn how to create context that leads to the creation of impactful content. Discover the value of agility and authenticity as a professional and within your organization. Grab your audience’s attention with effective headlines and prompts that encourage action. Prioritize acceleration and establish yourself as a likable authority in your network. Gain the confidence to write with authority and captivate your readers.

Module 3: Developing a Content Marketing Strategy

Craft a comprehensive content marketing strategy by understanding your buyer’s journey. Learn how to create audience/buyer personas and develop empathy and experience maps that align with your content marketing goals. Explore the essential elements required to create irresistible content that resonates with your target audience.

Module 4: Types of Strategic Content

Discover the various types of strategic content that drive successful content marketing programs. Identify and define four key types of strategic content: attraction content, affinity content, action content, and authority content. Learn the strategies for writing each type of content and unlock the power of combining all four elements to create highly effective content pieces.

Module 5: Ethics, Metrics, and Multimedia

Ethics play a crucial role in the success of content marketing. Explore the importance of managing your content ethically and professionally. Establish ethical guidelines for content marketing and build a relationship with your organization’s legal team to navigate plagiarism and copyright laws. Dive into the world of metrics for content marketers and gain insights into the key metrics that drive success. Lastly, explore opportunities for leveraging new media platforms and discover how to enhance your audio and video quality through structuring and scripting multimedia content.

Conclusion

“The Strategy of Content Marketing” course is your gateway to mastering the art of acquiring and retaining customers profitably. With comprehensive modules covering essential strategies, effective copywriting, and professional branding, this course empowers you to take your content marketing skills to the next level. Enroll now and embark on a transformative learning journey that will unlock endless possibilities in the world of content marketing.

---

Frequently Asked Questions (FAQs)

Q: Is this course suitable for beginners? A: While “The Strategy of Content Marketing” is an intermediate-level course, it doesn’t require previous experience in content marketing. The course provides a comprehensive overview of core strategies and offers valuable insights for individuals at various skill levels.

Q: How long does it take to complete the course? A: The estimated time to complete the course is approximately 20 hours. It is designed to be completed over three weeks, with an average commitment of six hours per week. However, the course is self-paced, allowing you to learn at your own convenience.

Q: Can I access the course materials after completing the course? A: Yes, once you enroll in “The Strategy of Content Marketing,” you will have lifetime access to the course materials, including videos, readings, and quizzes. You can revisit the content and reinforce your learning at any time.

Q: Will I receive a certificate upon completion? A: Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be added to your professional portfolio and showcases your commitment to mastering content marketing strategies.

Q: Can I enroll in this course with Coursera Plus? A: Yes, “The Strategy of Content Marketing” is included in Coursera Plus. By subscribing to Coursera Plus, you gain unlimited access to thousands of courses, including this one. It’s a cost-effective way to access high-quality educational content.