Whether you're a seasoned social media influencer, just starting out as a journalist or filmmaker, or a freelancer / entrepreneur trying to market your brand, video is something everyone needs to consider as part of their social media and content strategies. But coming up with original, engaging short-form content on a regular basis is tough! This is why I love interviews! Done right, interviews are a treasure trove of interesting, authentic and valuable content.
1% of the people on the internet are reaping nearly all the benefits. Why? Because they don’t just consume, they produce. They share consistently. They show up. They are seen and heard. These prolific producers are attracting opportunities, building an audience, a profile and a business to match. People approach them, customers can’t wait to buy from them, media outlets want to speak to them. They are carving out a brand and a name for themselves and they make it look easy.
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.