Email Marketing for E-Commerce: Tips and Tools to Increase Sales

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Getting Started with Email Marketing | Learn with Mailchimp

  • Created by Allyson Van Houten
  • Course Duration 1h 10m
  • Price USD$
  • User Rating
  • Platform Skillshare
  • Course Link Explore Course
"Join Mailchimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals. Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit ""send""? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources."

Search Engine Optimization (SEO) Specialization

  • Created by Eric Enge
  • Course Duration 3 months at 10 hours a week
  • Price USD$
  • User Rating 4.7
  • Platform Coursera
  • Course Link Explore Course
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Use Mailchimp to Build an E-mail Marketing Campaign

  • Created by Stacey Shanklin-Langford
  • Course Duration 2 hours
  • Price USD$
  • User Rating 4.5
  • Platform Coursera
  • Course Link Explore Course
By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.