How to Develop an Effective SEO & Digital Marketing Strategy

  • Created by Zee Hoffmann Jones
  • Course Duration 51m
  • Price USD$
  • User Rating
  • Platform Skillshare
  • Course Link Explore Course
If your digital marketing plan feels like you’re throwing pasta at the wall to see what sticks, it’s time to pause and take this class. In How to Develop an Effective Digital Marketing Strategy, we use a competitive SEO analysis to explore what our site’s strengths and weaknesses are in contrast to our search competitors. By auditing a manageable sample set of our domain’s pages, we can gain a comprehensive understanding of what may be preventing us from better rankings in Google, Bing, and other search engines (hint: it’s not all about keywords or links).

ChatGPT for Creatives: AI-Powered SEO, Marketing, & Productivity

Learn how to give the right prompts to ChatGPT with detailed examples, understand how you can reinforce the desired output, and build skills so you can correct the undesired output. I'm sharing the ins and outs of how to integrate AI into your workflow with examples of prompt engineering, commands and requests to use, as well as tips and best practices for using ChatGPT effectively so you actually get the results you want.

Increase SEO Traffic with WordPress

  • Created by Stacey Shanklin-Langford
  • Course Duration 2 hours
  • Price USD$
  • User Rating 4.5
  • Platform Coursera
  • Course Link Explore Course
By the end of this project, you will learn how to increase SEO on your free WordPress website. You will add tags, categories, and links to an existing WordPress website and manage content in order to increase SEO. You will learn where to read analytics within WordPress in order to drive content management related to SEO within your WordPress website.